The Google Helpful Content Update is a Google algorithm update. Its latest and most impactful release happened in September 2023. It is part of Google’s Helpful Content System, designed to promote beneficial content and minimize the search presence of those deemed unhelpful.
Other changes include the loosening of rules on machine-generated content and adding third-party content to the overall quality score of a website. Google also included recommendations for conducting a self-assessment of their content using Creating helpful, reliable, people-first content guide and making necessary changes.
It was one of the most critical and impactful Google algorithm updates, leaving many affected websites unable to return to their former rankings.
👉 See Also: Timing For Recovery For Helpful Content Update
