Google Penguin Algorithm

Categories: G, SEO Glossary

The Google Penguin Algorithm is an integral part of Google’s suite of search algorithms, designed to maintain the quality of search results by targeting and reducing the search rankings of websites that engage in unethical link practices. Specifically, it focuses on penalizing websites that are involved in link schemes intended to artificially inflate the number of inbound links – a key factor in a site’s search ranking. Such schemes may include the purchase of links, excessive link exchanges, or the use of automated programs to create links. The Penguin Algorithm aims to ensure that the links contributing to a website’s ranking are genuine and merit-based, thereby promoting a fair and relevant search experience.