The Google Penguin Algorithm is an integral part of Google’s suite of search algorithms, designed to maintain the quality of search results by targeting and reducing the search rankings of websites that engage in unethical link practices. Specifically, it focuses on penalizing websites that are involved in link schemes intended to artificially inflate the number of inbound links – a key factor in a site’s search ranking. Such schemes may include the purchase of links, excessive link exchanges, or the use of automated programs to create links. The Penguin Algorithm aims to ensure that the links contributing to a website’s ranking are genuine and merit-based, thereby promoting a fair and relevant search experience.
Google Penguin Algorithm
Categories: G, SEO Glossary
Other Glossary Terms
- Google Bomb
- Google Business Profile
- Google Dance
- Google Helpful Content Update
- Google Hummingbird
- Google Keyword Tool
- Google Looker Studio
- Google Panda Algorithm
- Google Partner
- Google Penalties
- Google Penguin Algorithm
- Google Pigeon Update
- Google Piracy update
- Google RankBrain
- Google Sandbox
- Google Search Console
- Google Search Engine Traffic
- Google Search Quality Rater Guidelines
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