Google Sandbox

Categories: G, SEO Glossary

The Google Sandbox refers to a purported filter that Google applies to new websites, which is believed to restrict their search rankings for a certain period. This theoretical probationary phase is designed to allow the website to demonstrate its reliability and consistently offer high-quality content before gaining full visibility in search results. The intent behind this concept is to prevent new sites from ranking highly immediately, ensuring that established, trustworthy sites are not unfairly displaced by newer entities.