Google Search Text Ads

Categories: G, SEO Glossary

Google Search Text Ads refer to the advertising platform provided by the world’s leading search engine, where businesses can bid on keywords to display their promotional text content within search results. This network operates primarily on a cost-per-click (CPC) model, meaning advertisers pay each time a user clicks on their ad. This system, which was previously known as Google AdWords, functions like an auction where the highest bidder for a specific keyword gains greater visibility for their ad, potentially driving more traffic to their website.