Google Dance

Google Dance refers to the phenomenon of fluctuating search engine rankings on Google’s Search Engine Results Pages (SERPs). This term is commonly used within the SEO community to describe the transient shifts in rankings that can occur for both newly launched websites or pages, and well-established sites. For new digital entities, the Google Dance is part of the process where Google assesses and determines their appropriate position within the search rankings. In the case of established sites, these fluctuations are often attributed to updates in Google’s search algorithm or to ephemeral technical issues that may temporarily impact the website’s performance on the SERPs.