Email Marketing is a digital marketing strategy that involves sending emails to prospects and customers. It’s a direct form of marketing with the aim to promote products or services, develop relationships with potential customers or clients, keep them informed, and encourage their loyalty.
When it comes to SEO, email marketing doesn’t directly affect search rankings. It can. however, aid SEO efforts by driving traffic to a website. A well-executed email marketing campaign can support SEO efforts by encouraging readers to share content, consequently generating backlinks and creating opportunities for others to discover and potentially link back to your website.