Earned Media refers to the exposure or content generated by entities other than your own company that highlights or mentions your business. Unlike paid advertising, earned media is not directly purchased but is garnered as a result of your company’s reputation, public relations efforts, or the inherent value of the content you provide. It can manifest organically through various channels, such as:
- Social media shares, mentions, or posts by individuals or organizations.
- Articles or blog posts written by independent journalists or bloggers that feature or recommend your business.
- Customer reviews and testimonials published on external platforms.
- Word-of-mouth endorsements that spread from person to person.
This type of media is highly valuable as it is often perceived as more authentic and credible by consumers, given its unsolicited and non-commercial nature.