Banners are a form of digital advertising that encompass graphical advertisements displayed on web pages. Traditionally, they were recognized by their standard size of 468×60 pixels, but today, banners come in a variety of dimensions to suit different placements and devices. These visual ads can be designed as static images, which remain unchanged throughout the viewing period, or as dynamic content, which may include interactive elements or animation to engage the audience more effectively.
Banners are strategically placed across different areas of a website to capture user attention and, when clicked, typically redirect the user to the advertiser’s landing page. The cost for displaying banner ads is commonly based on a Cost Per Thousand Impressions (CPM) model, meaning that the advertiser pays for every thousand times the banner is displayed. Alternatively, some banners may be sold for a flat rate over a specified duration, providing the advertiser with continuous exposure for a set period.