Categories: B, SEO Glossary

A brand refers to the distinctive identity that represents a company or organization and differentiates it from its competitors. It encompasses the name, symbol, design, and overall image that is associated with the company’s products or services. The concept of a brand extends beyond physical attributes to include the perceptions and emotional connections that consumers have with the company. A brand is not just a product or service, but the entire experience a customer expects when interacting with the company.