Branded keywords

Branded keywords are search terms that include the specific name of a brand or a variation of it. They are considered high-value and are often associated with higher conversion rates because they indicate that the searcher has a degree of familiarity or intent towards the brand. These keywords can play a significant role in search engine algorithms, serving as strong signals of relevance and authority for a website. When users search for these terms, it suggests they are seeking information directly related to the brand, making branded keywords an essential component of a brand’s search engine optimization strategy.