Categories: B, SEO Glossary

Bot: A bot is a software application designed to execute tasks with a level of autonomy. These tasks range from indexing web content for search engines to automating repetitive online actions. In the context of search engine optimization, bots play a crucial role by crawling and adding web pages to search indexes, allowing for greater visibility and accessibility on the internet. However, bots can also be used for less scrupulous activities, such as scraping content from websites without permission, often for the purpose of content duplication or spamming. It is essential for website owners and SEO professionals to understand how bots interact with their sites and to implement strategies to ensure positive engagement with these automated programs.