Bing Ads

Categories: B, SEO Glossary

Bing Ads is a self-service advertising platform that operates on a paid model, enabling businesses to display their ads on a network managed by its parent company. This platform utilizes an auction-based system where the frequency of an advertisement’s appearance is influenced by several factors. These include the advertiser’s maximum bid amount and the ad’s click-through rate, alongside other relevant attributes. Advertisers can strategically place their ads to reach potential customers, leveraging the platform’s capabilities to enhance visibility and drive traffic.