Banner blindness

Banner blindness refers to the phenomenon where website visitors subconsciously overlook or disregard banner advertisements due to an overexposure to such ads placed in common positions, such as the top or sides of web pages. This selective attention has led to a shift towards more integrated forms of advertising, such as text-based and contextual ads, which tend to blend in more naturally with the website’s content and are thus more likely to capture user interest and engagement.