Categories: K, SEO Glossary

Keyword: A term or phrase that encapsulates the essence of a topic, used as a search query in online search engines. Keywords are strategically integrated into a website’s content to enhance its visibility and searchability. By aligning with the searcher’s intent, these terms serve as beacons, guiding users to the most relevant and informative content on a website. Effective keywords are pivotal for driving traffic, fostering user engagement, and ultimately contributing to the site’s conversion goals.