Content marketing

Content creation isn't just writing - it's a strategy that starts with keyword research, ends with localizing content, and along the way builds visibility in Google across multiple markets. In this category, we show you how to plan and create content from a user and search engine perspective, taking into account the language, culture and intent of your audience in your country. We describe new developments and trends in copywriting. We analyze tools for creating tests for SEO. Working internationally, we know that "one content does not fit all." Learn how to do it right.