Internal Link

Categories: I, SEO Glossary

An Internal Link is a type of hyperlink that is directed from one page to another within the same domain. They are essentially the connecting threads of your website, helping to tie all the individual pages together. Their primary role is to enable navigation and establish an information hierarchy for the given website. From an SEO perspective, internal links have a significant impact as they aid in three key areas: site navigation, website hierarchy, and page authority distribution.
  • Site Navigation: Internal links guide visitors and search engines to important pages on your website. For users, it ensures a smooth navigation experience, which can lead to increased engagement and lower bounce rates. For search engines, it helps crawlers discover and index new pages.
  • Website Hierarchy: An effective internal linking strategy showcases your website’s hierarchy to search engines. Links going from high-authority pages to lower ones channel some of that authority, effectively showing search engines which pages are more important.
  • Page Authority Distribution: By spreading internal links throughout your site, in theory, evenly distributes page authority within your website, ultimately helping to improve the visibility of all pages, and not just high-authority ones, within search engines.