Mobile marketing

Mobile marketing refers to the strategies and tactics employed to engage with consumers through mobile devices such as smartphones and tablets. This form of marketing takes advantage of the portable nature of these devices to deliver personalized and time-relevant advertisements, promotions, and other marketing messages to users on-the-go. It encompasses a wide range of channels, including SMS text messages, mobile applications, email, social media, and websites optimized for mobile, ensuring a comprehensive approach to reach audiences effectively wherever they are.