The Meta Description is a concise summary of a webpage’s content, encapsulated within a specific HTML tag found in thesection of the HTML document. This snippet of text is crucial as it displays beneath the webpage’s title on a search engine results page (SERP), providing a brief overview to users about what the page contains. The proper syntax for this HTML tag is:
<meta name="description" content="Here you place a succinct description of the webpage, ideally not exceeding 160 characters." />
This meta tag plays a significant role in influencing click-through rates from SERPs, as a well-crafted description can entice users to visit the webpage. It’s an opportunity for webmasters to advertise content to searchers and to let them know exactly what the given page has to offer.