Categories: M, SEO Glossary

Microdata is a specification designed to integrate metadata seamlessly within the existing content of a webpage. By embedding this metadata directly into HTML, it enhances the page’s readability for users and allows search engines to identify and process specific elements of the content more effectively. For instance, microdata can be used to highlight particular details of a web page, such as product ratings, to search engines, thereby aiding in the organization and display of information in search results.