Name, Address, and Phone (NAP)

Categories: N, SEO Glossary

Name, Address, and Phone (NAP) refers to the critical trio of information representing a business’s basic contact details on the internet. For effective local SEO, it is essential that a company’s NAP is uniformly and accurately presented across all digital platforms and citations. This consistency helps to ensure that search engines can easily verify and display the business’s information, thereby improving its visibility and credibility with potential customers.