Categories: N, SEO Glossary

A niche refers to a specialized segment within a larger industry or field. It represents a focused, targetable portion of a market that addresses specific needs and preferences that are not covered by the mainstream providers. Taking the field of marketing as an example, a niche could be defined as ‘content marketing services tailored for eco-friendly apparel brands.’ This level of specialization allows businesses to cater to particular audiences, offering customized solutions and expertise.