Natural Link

Categories: N, SEO Glossary

A natural link refers to a hyperlink that is acquired spontaneously due to the inherent value or relevance of the content it points to. Unlike manufactured links, a natural link arises without the website owner’s direct involvement or solicitation. These links are often editorial, meaning they are included by content creators because they enhance the material, provide additional information, or cite sources. Natural links are prized in SEO as they are a genuine endorsement of the quality and usefulness of the linked content, reflecting an organic vote of confidence from one site to another.