Multivariate testing

Categories: M, SEO Glossary

Multivariate testing is an advanced method used to evaluate the performance of various elements on a webpage simultaneously. This process involves changing multiple variables and assessing the impact on user behavior to identify the most effective combination. By experimenting with different variations of a page’s components, such as headlines, images, and call-to-action buttons, multivariate testing can determine the optimal layout and content arrangement for improving user engagement and conversion rates.