HITS Algorithm

Categories: H, SEO Glossary

The Hyperlink-Induced Topic Search (HITS) Algorithm is a sophisticated link analysis algorithm designed to evaluate web pages. It operates by categorizing pages as either ‘hubs’ or ‘authorities.’ Hubs are pages that feature numerous outbound links to other relevant pages, while authorities are those with inbound links from hubs, indicating they are trusted sources on specific topics. By assessing the relationship between these two types of pages, the HITS Algorithm effectively determines the relevance and significance of web pages across the internet.