Historical Data refers to the archived information that enables detailed analysis of keywords and domains over time. This data is crucial for understanding and researching the evolution and performance of specific keywords and the history of a domain’s online presence. By leveraging historical data, SEO professionals can gain insights into past trends, assess the longevity and effectiveness of various SEO strategies, and make more informed decisions for future campaigns. The historical records of domain and keyword analytics typically extend back to January 2012, providing a substantial time frame for comprehensive research. Additionally, historical data for Product Listing Ads (PLA) is available from September 2013, while Traffic Analytics data is accessible from January 2017, offering valuable perspectives on web traffic patterns and advertising effectiveness over the years.
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