The Hilltop Algorithm is a sophisticated method employed by search engines to rank web pages. It distinguishes itself by focusing on the expertise of a page regarding a specific topic. This is determined by evaluating the page’s outbound links, considering both their quality and relevance. Pages that link to authoritative and relevant sites are seen as “expert” resources and are thus given priority in search engine results pages (SERPs). The underlying principle is that expert pages are more likely to offer valuable content and should be more accessible to users searching for information on that topic.
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