Head Term

A head term refers to a keyword that is widely searched for on search engines, characterized by its significant search volume. These keywords are typically concise, comprising one or two words, and are more general in nature compared to their counterparts, long-tail keywords. Due to their broad appeal, head terms are highly competitive, as many entities vie for ranking under these terms. However, their generic quality can often lead to lower conversion rates, as they may not reflect the specific intent or niche focus that more targeted long-tail keywords capture.