Hidden Text

Hidden Text refers to content on a website that is intentionally made invisible or unreadable to human visitors but is designed to be detected and indexed by search engine crawlers. This technique often involves setting the text color to match the background, positioning text off-screen, or using CSS to hide text. It is considered a deceptive SEO practice because it aims to manipulate search engine rankings by presenting different content to search engines than to users. Websites that employ hidden text risk facing penalties and a loss of search engine trust, as this practice violates search engine guidelines.