Categories: H, SEO Glossary

Headline refers to the prominent title at the top of an article or web page. It plays a pivotal role in both SEO and user engagement, as it forms the initial impression for readers. A well-crafted headline is essential for enticing users to click through from search engine results pages, thereby influencing the click-through rate (CTR). An effective headline succinctly captures the essence of the content and is optimized with relevant keywords to improve search visibility.