Impressions refer to the total count of how often an advertisement is displayed on a user’s screen. This metric does not distinguish between unique users; hence, if a single user is presented with the same advertisement multiple times, each occurrence is counted towards the total number of impressions. This means that if an advertisement appears 20 times to the same user, it will be recorded as 20 impressions.
Impressions
Categories: I, SEO Glossary
Other Glossary Terms
- Historical Data
- HITS Algorithm
- Homepage
- Hreflang Tags
- HTTP
- HTTP Strict Transport Security (HSTS)
- HTTPS
- Hub Page
- Hypertext markup language (HTML)
- Hypertext transfer protocol (HTTP)
- Impressions
- Improved Keywords
- Inbound Link
- Inbound Marketing
- Index
- Indexability
- Indexed Page
- Infographic
- Information architecture (IA)
- Information Retrieval
- Informational Query