Technical Optimization
Your site needs to be technically sound before anything else works. Most companies are way behind here.
Site structure should make sense to both users and Google’s crawlers. Keep it flat – 3-4 clicks max to any page. Use readable URLs, proper heading hierarchy, schema markup where it helps.
Core Web Vitals are now ranking factors. Largest Contentful Paint, First Input Delay, Cumulative Layout Shift. This just means your site needs to load fast and not jump around while loading. Google officially recognizes these as ranking signals.
Mobile matters more than desktop. 62.54% of traffic is mobile. Google indexes mobile-first, meaning it looks at your mobile site before your desktop version. If your site sucks on phones, you’re invisible.
Website optimization covers everything from architecture to loading speed to mobile responsiveness. Skip any of it and you’re starting with a handicap.
Content Marketing Integrated With SEO
Content means more than blog posts. You need material for every stage someone goes through – from realizing they have a problem to picking your solution.
Our approach connects SEO goals to business goals. Every piece has a job: drive organic traffic and move people toward conversion. We map content to user intent at each stage of the buying journey.
Long content (3000+ words) gets 77.2% more backlinks on average. But length alone won’t save you. What matters is whether it actually helps someone, with real examples, data, and clear structure.
We’ve seen too many companies publish thin articles that hit keyword density targets but offer nothing useful. Google’s gotten smart about this. Users bounce, engagement tanks, rankings drop.
Good content marketing means creating material people actually want to read and share. That’s what earns links and rankings naturally.
Link Building That Works
Backlinks are still one of Google’s top three ranking factors. But 95% of sites have zero external links. And plenty of sites with links get them from garbage sources that don’t help.
We focus on links from respected sites in your industry. One link from a legit industry publication beats a hundred directory links. Quality over quantity every time.
Building links isn’t about mass-emailing bloggers asking for guest posts. It means researching the right outlets, creating content people actually want to link to, and building relationships with editors and influencers over time.
We’ve developed a process for link building that focuses on value exchange. We find media outlets your audience reads, understand what content they need, and position you as a source. Organic links beat bought ones every time.
How We Run SEO Campaigns
We start every project by understanding where you are and what you’re trying to do.
SEO Audit
You can’t fix what you don’t measure. An audit covers everything – technical setup, content quality, link profile. We dig into every aspect of your online presence.
We look at site structure, loading speed, indexing issues, duplicate content, on-page gaps, domain authority. Every problem gets prioritized and we map out fixes. Some issues need immediate attention. Others can wait.
Competitor analysis matters just as much. Where do they rank? What phrases? What content do they have? Where are their links from? This shows us how to beat them, or which valuable phrases they’re ignoring that we can own.
We’ve found that most companies have never had a proper technical audit. They’re surprised by how many fixable issues are holding them back.
Custom Strategy
Template SEO doesn’t work. An online store needs different tactics than a B2B service company. A local business faces different challenges than a SaaS startup going global.
We build strategies around your business model, budget, competition, audience, and timeline. Need quick results? We’ll combine SEO with PPC campaigns to bring traffic while organic visibility builds.
Priority matters. Can’t do everything at once. We focus on what brings the fastest returns and highest conversions first. Some keywords are easier to rank for and convert better – we hit those early while building toward harder targets.
Every strategy accounts for your competitive landscape. Going after the same keywords as established players with massive budgets? We’ll find angles they’re missing.
Implementation and Ongoing Work
Plans are easy. Execution is harder. We implement technical fixes, publish optimized content, build out your link profile.
SEO is iterative. We watch how Google responds, analyze what works, adjust what doesn’t. Algorithms change constantly. What worked six months ago might not work now. Competitors don’t sleep. A static strategy dies fast.
Regular reports show progress on metrics that matter: keyword positions, organic traffic growth, visibility changes, new links, and most importantly – conversions and leads from organic search. We’re not here to chase vanity metrics. Revenue matters.
Some months you’ll see big jumps. Other months look flat. That’s normal. SEO compounds over time. The work you do today might not show results for weeks, but when it hits, it sticks.
Common SEO Mistakes
1. No Patience
SEO takes time. Companies bail after 2-3 months, right when things start working. Building domain authority, getting good links, ranking for competitive terms – all of this needs 6-12 months minimum.
We’ve had clients come to us after burning through three other agencies in a year. Each one got 8 weeks before being fired. None had time to show results. That’s throwing money away.
2. Copying Content or Half-Assing It
Rewriting competitor articles with different keywords gets you nowhere. Google wants unique perspectives, depth, actual value. Thin content written just to hit keyword density gets buried.
The internet is already full of mediocre content. Adding more doesn’t help you. We see companies publish three articles a week, all surface-level garbage. Better to publish one deep, useful piece per month.
3. Ignoring Algorithm Updates
Google rolls out several major updates per year. Sites optimized for old rules can tank overnight. You have to track changes and adapt.
We saw entire industries get hammered by helpful content updates in 2023-2024. Sites that had ranked for years dropped to page 4 overnight. The ones that survived were actually helpful. The ones that died were just SEO shells.
4. Siloed SEO
SEO that doesn’t connect to your social media, PR, content marketing, or email strategy is wasted potential. Channels should support each other.
When you publish something good, promote it. Get your email list to read it. Share it on social. Reach out to relevant people. This drives initial engagement signals that help rankings. Sitting back and waiting for Google to find your content is slow.
5. Desktop-Only Thinking
Mobile-first indexing means Google judges your mobile site first. Great desktop experience but terrible mobile? You’re not ranking.
We still see businesses with desktop sites that look amazing and mobile sites that are barely functional. Forms that don’t work on phones. Text too small to read. Buttons you can’t tap. All of it kills rankings.
International SEO for Growing Companies
Expanding to new markets means adapting SEO for each country. You can’t just translate content and expect it to work.
International SEO requires understanding local search behavior, regional competition, user preferences, and cultural differences in how people phrase searches. What works in the US might fail in Germany or Japan.
Hreflang tags, domain strategy (ccTLD vs subdomains vs subfolders), content localization, building authority in local media – get any of this wrong and you’ll waste months and a ton of money. Technical implementation alone trips up most companies. Then there’s the content side – direct translation usually sounds wrong and misses local search patterns.
Why SEO Investment Pays Off
Lower Long-Term Customer Acquisition Costs
PPC works until you stop paying. SEO builds assets that keep generating traffic. Every optimized page, useful article, and earned link works around the clock.
We’ve tracked clients who went all-in on paid ads versus those who balanced paid and organic. After 18 months, the paid-only companies were still paying the same per customer. The ones with strong organic were paying half or less.
Better Lead Quality
People who find you through organic search already have a problem you solve. You don’t need to convince them the problem exists – they’re looking for answers. This means better conversion rates than cold outreach or paid ads.
Organic traffic converts 2-3x better than paid in most industries we’ve seen. People trust organic results more. They’re further along in their research. They’re not clicking an ad – they’re choosing you.
Competitive Moats
Once you dominate organic results for key phrases in your industry, new competitors have to spend way more to catch up. You’ve built authority over months or years. They’re starting from zero.
Ranking factors like domain age, link profile depth, and content breadth take time to build. New competitors can’t just buy their way past you overnight. This is defensible market position.
Brand Authority
Showing up at the top of Google for industry queries makes people see you as a leader. This affects buying decisions across all channels, not just search.
We call it the Google halo effect. When someone sees your brand ranking first for five different searches they do, you become the default choice in their mind. Even if they end up buying through another channel, organic visibility influenced the decision.
The Numbers Behind SEO
The SEO market will hit $146.96 billion in 2025. Companies invest because they see returns.
91% of marketers say SEO improved their site performance and helped them hit marketing goals. Organic search drives quality traffic that sticks around.
The top three Google results get 68.7% of all clicks. The gap between position 1 and position 4 isn’t a few percentage points – it’s massive. Top rankings directly affect how many potential customers visit your site.
Start Getting Found
Every day you’re not working on SEO, potential customers are searching for what you offer and finding competitors instead. That’s lost revenue you’ll never get back.
We handle SEO end-to-end, tailored to your goals and budget. From audit and strategy through implementation to optimization and reporting. No templates, no shortcuts.
We’ve worked across industries – check our case studies for real results. Each project is different and needs its own approach. What worked for one client might not work for you. We figure out what will.
Get in touch to talk about building your organic presence in Google. We’ll show you what needs to happen to get your site on page one where customers are actually looking.
