JavaScript SEO: Unlock Your Modern Website’s Full Potential
Over 30% of development teams don’t feel comfortable diagnosing JavaScript-related SEO issues. The result? Thousands of modern websites—technologically excellent, fast, and interactive—remain practically invisible on Google.
Your React application might have the best UX on the market, but if search engines can’t index it, potential customers will never find it. At NON.agency, we solve this paradox by combining advanced technology with expert SEO knowledge.
Why Google Struggles with Your JavaScript Website
While your site shines with advanced functionality and smooth user experience, Google must take additional steps to “see” it. The search engine first fetches the HTML code, then downloads JavaScript files, renders the page in its browser, and only then can index it. This process, called “two-stage indexing,” can take weeks and sometimes fails entirely.
Common issues we observe:
- Empty pages in search results – Google sees only the HTML skeleton without content
- Delayed indexing – new content appears in search results with a month’s delay
- Crawl budget problems – Google abandons rendering when the process takes too long
- Inaccessible dynamic content – products, articles, or services generated by JavaScript remain invisible
Server-Side Rendering: More Than a Technical Solution
SSR isn’t just a technical matter—it’s a strategic business decision that impacts your brand’s visibility, conversions, and competitiveness. Properly implemented Server-Side Rendering transforms your JavaScript application into an organic traffic acquisition machine that’s search engine-friendly.
Our SSR implementation approach begins with a detailed analysis of your specific framework, as each technology requires an individual approach. Next.js offers different rendering strategies within a single application, Nuxt.js has built-in SEO mechanisms, and Angular Universal requires advanced state transfer configuration.
We pay special attention to Core Web Vitals optimization, focusing on LCP (Largest Contentful Paint) and INP (Interaction to Next Paint) parameters, which often pose challenges in JavaScript applications. A key element is also the hydration strategy—the process of “bringing to life” static HTML through JavaScript must be smooth and cannot impact user experience or performance metrics.
Comprehensive JavaScript SEO Optimization
Implementing Server-Side Rendering is just the beginning. Our JavaScript SEO optimization covers a much broader range of activities that together create a comprehensive performance strategy.
We start with implementing code splitting and lazy loading, dividing code into smaller fragments loaded on demand. This approach shortens first render time and significantly improves Core Web Vitals. We simultaneously optimize the hydration process using selective hydration techniques, where critical components “come alive” first, while less important elements load in the background without slowing user interactions.
A key element of our strategy is prerendering critical paths—the most important pages, such as the homepage, product categories, or landing pages, are pre-generated statically for maximum speed. Everything is complemented by real-time rendering monitoring, through which we constantly track how Google handles your site’s rendering and react instantly to any issues.
Problems Other Agencies Miss
While most SEO agencies focus on basic indexing problems, we identify and solve more complex challenges of modern JavaScript applications.
We pay special attention to conditional rendering and personalization—modern applications often show different content based on location, preferences, or user status, but Google sees only the default version, losing access to key product or service information. Similarly problematic are popular e-commerce solutions with infinite scroll, which can prevent Google from accessing dynamically loaded products.
No less important are issues related to dynamic URLs and routing—Single Page Applications often generate URL addresses that don’t physically exist on the server, causing indexing problems. Additionally, structured data generated by JavaScript often contains errors that prevent rich results from displaying in Google, depriving your site of valuable search result real estate.
Advanced Diagnostic Tools
We use tools and methodologies that go far beyond standard SEO audits, which often don’t catch specific JavaScript application problems.
Our specialty is real-time rendering analysis, where we precisely simulate Google’s indexing process and identify problems invisible in standard tools. We also monitor JavaScript execution time, precisely measuring how long Google needs to fully render your page, allowing us to optimize critical paths for maximum performance.
To ensure the best possible results, we conduct A/B tests of different rendering strategies, comparing the effectiveness of SSR, SSG, and ISR for different page types on your website.
Everything is complemented by continuous performance monitoring, through which we track the impact of every code change on SEO parameters and immediately react to emerging problems before they affect your search visibility.
Different Frameworks, Different Strategies
- React and Next.js – We use getServerSideProps for pages requiring fresh data, getStaticProps with ISR for cyclically updated content, and client-side rendering only where actually needed.
- Vue and Nuxt.js – We configure Universal mode for full SSR, utilize the @nuxt/content module for content pages, and optimize Nuxt generate for static pages.
- Angular Universal – We implement proper state transfer for smooth hydration, integrate Service Workers for offline functionality, and configure Angular Elements for micro-frontend architectures.
- Svelte and SvelteKit – We leverage built-in SSR capabilities and optimize for minimal bundle size for the best Core Web Vitals.
Quality and Transparency Guarantee
Every JavaScript SEO implementation is a long-term investment, which is why we provide:
- Monthly technical reports containing analysis of all performance parameters, indexing status, and recommendations for the next month
- Real-time monitoring dashboard access where you track Core Web Vitals, rendering status, and indexing issues
- Stability guarantee – we monitor implementation for a minimum of 6 months after deployment and fix any issues arising from our modifications free of charge
- Technical documentation for your development team so future changes don’t negatively impact SEO
Why JavaScript SEO Can’t Wait
Every month of delay means thousands of lost organic search sessions. Google increasingly relies on sophisticated algorithms that will favor sites offering excellent user experience—both in terms of speed and content accessibility.
Don’t let your technologically advanced site remain invisible to potential customers. JavaScript SEO is an investment in your digital brand’s future.
Start optimizing your JavaScript site today. Every day of delay is a missed opportunity to outrank competitors in search results.