SEO for Shopify

Optimizing Your Shopify Online Store - How to Beat the Competition

Shopify powers over a million online stores worldwide. This means your competition is likely using this platform too. Yet most of these stores are buried somewhere on Google’s third page.

The problem isn’t with Shopify itself – the platform provides solid e-commerce foundations.

The difference between Shopify stores generating thousands of monthly visitors from Google and those struggling for individual clicks isn’t in product quality. It’s about a strategic approach to SEO that goes far beyond the platform’s standard settings.

We’ve seen stores double their organic traffic in six months. Without adding a single product, but rather by intelligently optimizing what they already had.

What Determines a Successful Shopify Store SEO

The harsh reality is that store owners think installing a few SEO apps and filling in basic product descriptions is enough. Then they wait for a miracle.

Meanwhile, competitors with inferior products systematically capture customers who were looking for exactly what you sell.

Most store owners focus on elements that actually provide little value. The real benefits come from things nobody talks about on forums and in tutorials.

Technical Optimization Tailored for E-commerce

Shopify’s default settings create URL structures that are complete abstractions for Google. Standard templates generate content duplicates between product variants, causing your SEO strength to scatter in all directions.

Without thoughtful configuration of filters and pagination, Google gets lost in a labyrinth of product pages instead of focusing on those that actually bring in revenue. Schema markup for products? Most stores don’t even know such a thing exists. And because of that, competitors with inferior offers shine in rich search results.

These technical foundations determine whether Google treats your store as an authoritative source in your industry or just another site from China.

Product and Category Structure That Makes Sense to Customers

Shopify’s collection system is an organizational powerhouse that most store owners completely waste. Instead of logical navigation paths reflecting how people search for products, we see chaotic categories created on the fly.

Smart implementation of breadcrumbs, intelligent linking between related products, and thoughtful collection architecture create thematic clusters that Google rewards with high rankings. This transforms your catalog from a random collection of products into a coherent system that builds authority.

E-commerce Content Strategy That Goes Beyond Copy-Paste Descriptions

Most Shopify stores stop at copied manufacturer descriptions and occasional blog posts. This wastes the platform’s potential, which can support a comprehensive content strategy that builds an empire.

We’ve seen stores triple their Google visibility through strategic use of collection pages, buying guides, and expert content that builds authority in their niche. The key? Content that supports the purchasing process at every stage – from first contact to payment decision.

Strategy

Why Most Shopify Stores Sit in Internet Purgatory

We see it over and over. A store owner installs trendy SEO apps, copies product descriptions from other marketplaces, and waits for traffic from Google. Meanwhile, competitors with similar products but better strategy steal customers right from under their noses.

The problem is that e-commerce SEO is a completely different game from ranking corporate sites or blogs.

Online stores have their own demons: product seasonality, inventory management affecting page availability, optimization for buying intent rather than just information seeking. Standard SEO advice often completely misses these challenges.

Plus, Shopify has its technical quirks that you need to know and work around. Without a deep understanding of how the platform really works, even the best intentions lead to mediocrity that hampers growth.

Architecture

The Hidden Advantage in Shopify's Architecture

Shopify has features that, when used wisely, give an insurmountable advantage. The problem is that most store owners have no idea about them or don't know how to use them.

We’ve seen stores dominate their niche thanks to the clever implementation of product tags, creating semantic relationships between articles.

Shopify’s metafield system is a goldmine for search engines – it allows you to create advanced data structures that Google devours. Proper automation can generate unique, valuable content that scales with catalog growth.

When Shopify’s technical capabilities work with a thoughtful SEO strategy instead of fighting it, each new product strengthens the entire store’s SEO. It’s a snowball effect – catalog growth = proportional growth in organic traffic.

Strategic SEO for Shopify Stores That Brings in Revenue

Our approach to store optimization combines technical optimization tailored for e-commerce with a conversion-focused content strategy. The result? Lasting visibility that generates real sales growth.

Technical E-commerce Optimization

We implement technical solutions designed specifically for Shopify online stores. Our actions include:

Advanced optimization of product URL structures that tell Google about category hierarchy and support long-term keyword strategy.
Strategic configuration of filters and faceted navigation that allows customers to find products without creating content duplication issues.
Implementation of advanced schema markup for products, reviews, and organization, increasing chances of appearing in rich search results.
Performance optimization tailored for e-commerce that improves Core Web Vitals without compromising store functionality.
Strategic indexation management that directs SEO power to the most valuable product and category pages.

Store Architecture Optimized for Conversions and SEO

We reorganize your store structure to support both user experience and search engine visibility:

Collection and category optimization based on comprehensive keyword research tailored to purchase intent.
Strategic internal linking that guides customers through a natural purchase path, supported by external link building that builds domain authority.
Implementation of breadcrumbs and navigation that supports both usability and search engines’ understanding of structure.
Optimization of product pages for long-tail keywords, which often have higher conversion rates.
Integration of product review systems that generate unique, valuable content, scaling with store growth.

Content Marketing for E-commerce

We develop a content strategy specially adapted to the needs of online stores:

Buying guides and product comparisons that capture traffic at the top of the sales funnel.
Optimization of product descriptions for search intent and conversions.
Creation of content hubs around main product categories that build topical authority.
Seasonal content strategy that leverages cyclical demand increases.
Implementation of FAQs and support pages that answer the most common customer questions before purchase.

Global Expansion with Shopify

If you’re planning to sell in international markets, Shopify offers advanced multilingual and multi-market capabilities that need strategic optimization. Our expertise in international SEO ensures that your store will be effectively positioned in different countries and languages, utilizing the full global potential of e-commerce.

Multilingual Shopify stores require thoughtful implementation of hreflang, strategic management of content duplicates between language versions, and adaptation of keyword strategy to local search preferences.

Store Migration Without Losing Rankings

Moving your store to Shopify from another platform? A properly conducted site migration can not only preserve your current rankings but also often improve them. The key is strategic mapping of all URLs, preserving valuable content, and using the opportunity to fix historical SEO problems.

We’ve seen stores achieve better positions after migrating to Shopify with proper SEO planning, thanks to leveraging the platform’s technical capabilities.

Why Our Approach to Shopify SEO Really Works

E-commerce Specialization

We don’t push general SEO templates on online stores. Our team knows the unique challenges of e-commerce inside out – from seasonality to inventory management affecting SEO. We optimize stores for buying intent, not just information seeking.

Business Intelligence Integration

Every SEO decision is made in the context of sales data, product margins, and business goals. We focus on optimization that not only increases traffic but primarily improves ROI from marketing activities.

Scalable Solutions

Our implementations grow with your store. The systems we implement automatically optimize new products and categories, reducing the need for manual work with each catalog expansion.

Transform Your Shopify Store into a Money-Making Machine

Your Shopify store has all the tools needed to dominate the competition in search results. The only thing missing is strategic optimization that leverages these capabilities.

Tired of watching competitors with inferior products steal your potential customers? Time to end this circus. A properly optimized Shopify store can generate a steady stream of organic traffic that translates into actual orders.

Our SEO analysis and strategy for e-commerce stores will find the biggest growth opportunities in your specific case and create an action plan tailored to your industry and sales goals.

Testimonials

What Our Clients Say About Us?

“

We Appreciate Their Approach

NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.

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Chris S.

Business Owner

“

Creatively identify opportunities

After learning about NoN Agency's capabilities and commitment, we decided to work together. They got to know our company with surprising insight, so the content they create is definitely at an expert level. They don't limit themselves to performing established tasks, but creatively identify opportunities and generate ideas for the development of our site. They also offer great contact!

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Aleksandra Duło

Marketing Manager, EmailLabs

“

I Am Very Satisfied With the Services

For most of the year, NON.agency managed two full-time writers who wrote new content and rewrote old articles. The link building team strategically built links from high-reputation sites. I really like the Progress Tracker dashboard, which allows me to see progress in real time. It's a great way to communicate with the whole team.

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Blake Mitchell

SEO Consultant

“

Their services don't end with link building

They [...] immediately created a content and backlink plan that has proven to be very effective in achieving what we needed right from the start. If they don't know the answer to a question, they will come back to you after analysis and provide a thorough explanation or alternative solution.

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Miłosz Nowakowski

Director of Sales at Brandly360

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They delivered everything on time

We have several clients for whom we wanted to provide link building, so we needed a strict number of links per month from NoN Agency. Communication was quick and easy, and implementation was always on time and as agreed upon

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Benas Leonavicius

SEO Project Manager, Meros Media

“

A Truly NON-Agency Experience!

I wholeheartedly recommend working with Radek and Rafał. The NON.agency name perfectly reflects their unique, out-of-the-box approach. Their vast experience in international SEO, which requires both broad theoretical and practical knowledge, is impressive. The direct contact, quick responses, and full commitment to every project make collaborating with them a great pleasure. A well-deserved 10/10!

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Olga Zarr

SEO Consultant

“

Professional Global SEO Approach

NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!

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Lukasz Zaborski

SEO/SEM expert

“

Highly recommended

We worked with non.agency on a link building campaign for a new website in the area of personal development. We wanted one of the sites to rank high in search results in the United States. The team provided high-quality links from relevant websites and anchor texts. Their communication style is friendly but professional and always proactive [...]. The site we wanted to improve climbed to position #3 a few days after the campaign ended. Highly recommended.

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George Chasiotis

Founder of Minuttia

Case study

More Than SEO Ecommerce

Zwiększamy ruch dla sprzedaży, zapytań i przewagi rynkowej, nie dla samego ruchu czy statystyk i tabelek w raportach

+100.84%

Improvement in campaign conversion rate.

E-commerce

Marketing

+8,681%

Growth in Organic Search Clicks Over 5 Months

E-commerce

E-commerce B2B

+226%

Increase in the number of unique users from 3,000 to over 11,000

E-commerce

B2B e-commerce

+733%

Increase in website traffic from search engines

Software House

+303%

A threefold increase in keywords in positions 4-10 in Google

E-commerce

Services

+7213%

More than a thousand keywords in the TOP 10 Google search results

E-commerce

Furniture

+454%

Increase in page views from March to April from approx. 500 to over 4,500 clicks per day

SaaS

+2250%

Improving the number of monthly orders from an average of 20 to more than 450.

E-commerce

+ 141.68%

Increasing organic traffic from a global perspective.

SaaS

E-commerce SaaS

+1200%

Improved site visibility in the Slovak and Romanian markets by 1200%.

Job Board

+373%

Increased advertising revenue from $669 to $3162 in five-five months.

Home & Garden

+1375%

Increase in website traffic from about 20,000 to more than 275,000 impressions in 9 months.

Sustainability

+124%

Year-on-year increase in the number of visitors to the site from 553,759 to 1,242,894.

SaaS

FinTech SaaS

We will prepare solutions tailored to your company's needs, market realities, and niche.

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SEO for Shopify

What Determines a Successful Shopify Store SEO

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Why Most Shopify Stores Sit in Internet Purgatory

The Hidden Advantage in Shopify's Architecture