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SEO Ghost

Most Ghost users know their platform is fast and clean, but they don't realize it's also sitting on untapped SEO potential. They'll set up the basic meta tags, submit a sitemap, and wonder why their traffic stays low. Meanwhile, competitors using inferior platforms are ranking higher simply because they understand how search engines work.

Ghost has solid SEO features built in—better than most blogging platforms. The problem is knowing how to use them strategically. You need more than a basic setup. You need strategic SEO optimization that works with Ghost’s architecture to maximize search visibility.

How Strategic SEO Transforms Your Ghost Publishing Success

When you optimize Ghost properly, it stops being just another blog and becomes a magnet for readers who are actively searching for your expertise.

Expanded Audience Discovery

Your content appears in front of people actively searching for the insights and solutions you provide. Instead of relying solely on social media shares or word-of-mouth, search engines become a consistent source of new readers and newsletter subscribers. Every piece you publish becomes a potential entry point for new readers. Someone searching for “how to reduce startup costs” finds your detailed guide. Someone else looking for “content marketing trends 2025” discovers your analysis.

Enhanced Publisher Authority

Search engines start recognizing your Ghost site as a trusted source in your field. This authority translates into better rankings for competitive keywords and increased visibility across all your published content. Google begins to understand that when someone searches for topics in your niche, your site consistently provides valuable answers. This authority compounds over time. As more people find and share your content, as other sites link to your articles, and as you build a reputation for expertise, search engines give more weight to everything you publish.

Newsletter Growth Acceleration

Strategic SEO drives qualified traffic to your subscription pages, growing your newsletter audience with readers who genuinely value your content and are more likely to engage with future publications. These subscribers stick around longer because they discovered you while looking for exactly the type of content you create. People who find you through search are often further along in their journey, which means that when they find your content helpful, they’re more likely to want regular updates from you.

Unsure Where to Begin?
Let's Chat!

Every good partnership begins with a conversation. Schedule a free consultation where we will:
Discuss your business goals, needs, and resources.
Explain how we work and share insights about your market of interest.
Set up a plan presentation of your first month's strategy.

The Visibility Crisis Facing Ghost Publishers

Your Ghost site is everything modern publishing should be—clean, fast, focused on reader experience, and built with technology that makes it faster than WordPress sites.

You’ve invested in quality writing, consistent publishing, and building genuine connections with your audience. But here’s the frustrating part: incredible content that search engines overlook, newsletters that could reach thousands more subscribers, and expertise that remains hidden from people desperately searching for exactly what you offer. Most publishers treat SEO as an afterthought. They don’t think about what people are actually searching for, how to structure content so Google understands it, or how to build the kind of authority that search engines reward.

Advanced Technical Optimization

We maximize Ghost's built-in SEO capabilities while implementing optimizations that most publishers never explore.

This includes strategic URL architecture that makes sense to both readers and search engines, enhanced meta implementation that actually drives clicks, proper structured data markup so Google understands your content type, and technical configurations that help search engines crawl your site efficiently. Our approach leverages Ghost’s modern foundation to create technical advantages over sites running on older platforms. We ensure your sitemap is configured correctly and submitted to Google Search Console, helping search engines discover and index your content as soon as you publish.

Publisher-Focused Keyword Strategy

Unlike generic SEO approaches, we develop keyword strategies specifically designed for Ghost publishers. This involves identifying the exact terms your target audience uses when searching for expertise in your field, then creating content strategies that naturally incorporate these opportunities without compromising editorial quality.

We analyze search intent to ensure your content serves both reader needs and search engine requirements. Our approach helps you understand what people are actually searching for in your niche, so you can create content that answers real questions while building your authority on topics that matter to your audience.

Content Architecture for Discovery

Every piece of content gets optimized for maximum search visibility. We develop internal linking strategies that guide both readers and search engines through your most important content, create topic clusters that establish authority in your niche, and ensure your Ghost structure supports rather than hinders your international SEO efforts if you’re targeting global audiences.

This includes optimizing everything from individual blog posts to newsletter landing pages and subscription funnels, ensuring they help improve your website’s search ranking. We also set up proper social sharing optimization, including Twitter cards and Open Graph tags, to maximize reach when your content gets shared.

Why Our Ghost SEO Approach Works Differently

Publishing Platform Expertise

We understand Ghost’s unique position in the publishing ecosystem—its strengths compared to traditional blogging platforms, its newsletter integration capabilities, and how to optimize for both content discovery and subscriber growth. This specialized knowledge enables us to develop strategies that work with Ghost’s architecture rather than against it.

Content Creator Focus

Our strategies recognize that Ghost users are serious publishers, not casual bloggers. We develop SEO approaches that support professional publishing goals, whether that’s building newsletter audiences, establishing thought leadership, or creating sustainable revenue from content.

Results-Driven Implementation

Every optimization gets measured against real business metrics—search traffic growth, newsletter subscription rates, and engagement quality. We focus on SEO improvements that directly support your publishing objectives, not vanity metrics that don’t impact your success.

Tailored SEO Solutions for Your Publishing Goals

Every Ghost publisher has different objectives and faces unique challenges in their market. Rather than applying generic strategies, we analyze your specific situation—your audience, competition, current performance, and publishing goals—then develop customized SEO approaches that address your particular needs.

“Your optimization strategy is built specifically for your publishing success.”

During our strategy consultation, we’ll evaluate your Ghost SEO performance, identify the most valuable opportunities for improvement, and recommend the precise combination of SEO services that aligns with your timeline and drives measurable improvements to your website’s SEO performance.

Transform Your Ghost Site Into a Search Traffic Magnet

Your content deserves an audience that extends far beyond your current reach. Every day you delay implementing strategic SEO means missing opportunities to connect with readers who are actively searching for exactly what you publish.

Our proven strategies help Ghost site owners achieve the search visibility and sustainable audience growth their quality content deserves.

Ready to Amplify Your Publishing Impact?

Don’t spend another month watching your valuable content get lost in search results while competitors with inferior material rank higher. Contact us today and discover how our Ghost SEO specialists can transform your publishing platform into the authoritative resource your audience is actively searching for online.

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Schedule a call!

What Our Clients Say About Us?

We Appreciate Their Approach
NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.
Chris S.
Business Owner
Creatively identify opportunities
After learning about NoN Agency's capabilities and commitment, we decided to work together. They got to know our company with surprising insight, so the content they create is definitely at an expert level. They don't limit themselves to performing established tasks, but creatively identify opportunities and generate ideas for the development of our site. They also offer great contact!
Aleksandra Duło
Marketing Manager, EmailLabs
I Am Very Satisfied With the Services
For most of the year, NON.agency managed two full-time writers who wrote new content and rewrote old articles. The link building team strategically built links from high-reputation sites. I really like the Progress Tracker dashboard, which allows me to see progress in real time. It's a great way to communicate with the whole team.
Blake Mitchell
SEO Consultant
Their services don't end with link building
They [...] immediately created a content and backlink plan that has proven to be very effective in achieving what we needed right from the start. If they don't know the answer to a question, they will come back to you after analysis and provide a thorough explanation or alternative solution.
Miłosz Nowakowski
Director of Sales at Brandly360
They delivered everything on time
We have several clients for whom we wanted to provide link building, so we needed a strict number of links per month from NoN Agency. Communication was quick and easy, and implementation was always on time and as agreed upon
Benas Leonavicius
SEO Project Manager, Meros Media
A Truly NON-Agency Experience!
I wholeheartedly recommend working with Radek and Rafał. The NON.agency name perfectly reflects their unique, out-of-the-box approach. Their vast experience in international SEO, which requires both broad theoretical and practical knowledge, is impressive. The direct contact, quick responses, and full commitment to every project make collaborating with them a great pleasure. A well-deserved 10/10!
Olga Zarr
SEO Consultant
Professional Global SEO Approach
NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!
Lukasz Zaborski
SEO/SEM expert
Highly recommended
We worked with non.agency on a link building campaign for a new website in the area of personal development. We wanted one of the sites to rank high in search results in the United States. The team provided high-quality links from relevant websites and anchor texts. Their communication style is friendly but professional and always proactive [...]. The site we wanted to improve climbed to position #3 a few days after the campaign ended. Highly recommended.
George Chasiotis
Founder of Minuttia

More Than SEO Ecommerce

Zwiększamy ruch dla sprzedaży, zapytań i przewagi rynkowej, nie dla samego ruchu czy statystyk i tabelek w raportach
We will prepare solutions tailored to your company's needs, market realities, and niche.

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