How We Actually Build Links In International Markets
Our international link building process rests on three pillars that have proven successful across dozens of projects on different continents.
Stage 1: In-Depth Market Analysis
Before sending the first outreach email, we spend weeks analyzing each target market. We create a Link Requirement Plan – a document that precisely defines what domains, with what authority, and in what quantity we need to achieve success.
Then, we examine the backlink profiles of top-ranking competitors, identify the most valuable domains in each niche, and map pathways to reach key publishers. After that, we analyze local trends, popular content formats, and preferred communication styles. This stage often takes longer than the actual campaign, but it’s an investment worth making.
Stage 2: We Match Tools To The Task
In Western markets, we focus mainly on outreach. That means: researching journalists and influencers, creating personalized emails, and offering unique content or data. Sometimes it’s collaboration on larger journalistic projects, sometimes providing expertise on hot industry topics.
In some European markets, we also use content platforms such as WordPress for guest post placements. The key is results. If something works and brings quality backlinks, we use it.
Stage 3: We Monitor And Adjust
International markets change quickly. A trend that works in January might be passé by July. That’s why we constantly monitor results and adjust our strategy to current market conditions.
What Works In Specific Markets
USA, UK, Germany – Premium Outreach
In Western markets, outreach is a true art form. An editor at Wall Street Journal gets dozens of proposals daily – yours must stand out through content, timing, and presentation. But when you succeed, one article can deliver more than months of campaigns elsewhere.
Success requires understanding each publication’s editorial calendar, the specific interests of individual journalists, and the unique angle that makes your story newsworthy for their target audience.
Eastern Europe – Flexible Approach
In markets like the Czech Republic, Hungary, or the Baltic countries, you can combine outreach with content platforms. Media structures are often less consolidated, creating more opportunities for collaboration and negotiating placement terms.
Understanding local business customs is crucial. What’s normal in Poland might be perceived as tactless in the Czech Republic. That’s why we always work with local partners who have established relationships and understand the cultural nuances of each market.
Asia – No Chance Without Local Experts
Asian markets are a completely different game. Different dominant search engines (like Baidu in China), different business culture, and different communication standards. Here, local experts and partners are absolutely essential.
In Japan, the very form of communication can determine campaign success. In China, you must understand local internet specifics and regulations. In South Korea, influencers have a different social position than elsewhere. These are markets where universal approaches simply don’t make sense.
Most Common Mistakes That Destroy International Campaigns
We’ve seen hundreds of failed international link building attempts. Most failures stem from several recurring mistakes that can easily be avoided with proper planning.
- Lack of local context is mistake number one. Companies try to use universal email templates, ignoring local communication customs. As a result, their outreach is perceived as spam or simply ignored by publishers and bloggers.
- Incorrect market segmentation is another problem. Not all markets are equally profitable for every company. Sometimes it’s better to focus on one market and do it well than scatter efforts across five countries simultaneously.
- Ignoring competitive differences leads to unrealistic expectations. A backlink that costs $50 in Poland might cost $500 in the USA and still be profitable. Companies often aren’t prepared for such budget differences in international markets.
- Technical preparation failures can undermine entire campaigns. Poor hreflang implementation, incorrect URL structures, or inadequate multilingual SEO setup can waste months of quality link building work.
What You’ll Actually Gain From International Link Building
An effective international link building strategy is an investment that pays back multiple times. Here are the key benefits we see with our clients:
• Access to new customer segments – search engine visibility in international markets opens doors to clients with higher budgets and different needs than your local market
• Business risk diversification – independence from a single market means greater revenue stability and growth opportunities even when your local market faces crisis
• Increased brand value – international online presence builds perception of your company as a global player, affecting valuation and funding opportunities
• SEO scale effects – quality backlinks acquired in one market often improve ranking in others, creating a snowball effect in building domain authority
• Access to better talent – international visibility makes recruiting top specialists easier, as they want to work for companies with global reach
• Premium market positioning – presence in competitive international markets elevates your brand above local competitors and justifies premium pricing
Why Trust Us With International Link Building?
International link building isn’t something you learn from YouTube tutorials. We’ve been doing this for years across markets that couldn’t be more different from each other. Check out our case studies to see the actual numbers – traffic growth, ranking improvements, revenue impact.
Our SEO audits for international expansion go way beyond checking technical boxes. We look at whether your site actually converts visitors from different countries, whether your content makes sense to local audiences, and whether your technical setup can handle the complexity of multiple markets. While conducting keyword research, we’re not just translating your Polish keywords – we’re finding what people in each market actually search for. Our content marketing creates stories that resonate locally while building your global brand.
Every backlink comes with our 12-month guarantee because we’re not playing quick-win games with sites that disappear after a few months. We target established publications that have been covering your industry for years and will continue doing so.
Ready to expand internationally without burning through budgets on expensive mistakes?
Need support with link building in your local market too?
International link building is just one of our specialties. We also provide comprehensive link building services for local markets and dedicated solutions for the technology sector.
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