How NON.agency Supports Your International Expansion

International expansion is a project that requires experience and a well-thought-out strategy. We've been helping companies enter foreign markets for a long time - we know what works and what to avoid.

This is how we start every collaboration:

• We check the potential of the chosen market - search volume, competition, traffic costs
• We analyze local search engines (Google isn't everything - in the Czech Republic you have Seznam, in Russia Yandex)
• We select the technical structure - ccTLD, subdirectories or subdomains
• We estimate a realistic budget, because costs in Germany are not the same as costs in Poland

Then we do what we do best: implement hreflang tags, optimize websites for local algorithms, run link building campaigns on foreign domains, create content for local keywords. And we monitor results.

Ready to talk? Book a free consultation - we'll show you how we can help in your chosen market.

Why Translation Isn't Enough? Our Comprehensive Content Localization

Translation is rewriting words. Localization is adapting the entire experience to local culture and how people search on Google. That's a big difference.

What we do:

Linguistic analysis - we check how people actually search. French users type "agence SEO", not "SEO agence". Seems obvious, but half of companies forget about it.

Content adaptation - we modify texts for local style. Germans prefer formal tone, Dutch prefer more casual. This matters for conversions.

Practical things - currencies, units (feet vs meters), date formats, local payment methods. Details that build trust.

Content with local flavor - case studies from that market, content for local holidays and events. This shows you understand the local context.

We have native speakers and SEO specialists who know both the language and algorithms. Thanks to this, content not only sounds good, but most importantly drives traffic.

Need more than translation? Check out our content marketing services and see how localization builds online visibility.

Most Common Mistakes In International SEO - And How We'll Protect You From Them

We keep seeing the same mistakes over and over. Good news? They're easy to avoid.

Mistake #1: Hreflang Errors

Hreflang tells Google which language version to show users. Without it, the search engine guesses - and often gets it wrong. Typical problems include using incorrect codes (en instead of en-GB for UK) or implementing it only on some pages. Our team automatically generates correct tags, tests them with validators, and regularly checks if they work. This is one of those elements that's easy to mess up and hard to fix later.

Mistake #2: Only Google

In the Czech Republic people use Seznam, in China Baidu, in Russia Yandex. Optimizing only for Google means losing customers. Before starting, we check which search engines matter in a given market and adjust the strategy. Different search engine algorithms work differently - what works in Google won't necessarily work in Seznam. That's why we do dedicated analysis and optimization for specific platforms.

Mistake #3: Budget That’s Too Small

Competition in Germany or the USA is different than in Poland. CPC in Google Ads, link prices, content costs - everything differs significantly. Companies used to Polish rates are often shocked when they see how much a link costs on a German industry portal. At the keyword research stage, we do detailed competition and cost analysis to plan a realistic budget. We also check average customer value in the new market - sometimes higher costs pay off because LTV is completely different than in Poland.

When Is It Worth Investing In International SEO? We'll Help You Decide

The answer always depends on the situation, but we'll help you assess whether it's the right time.

Collaboration makes sense if:

• You've hit a ceiling in your market and further growth requires entering new territories. If you already have a strong position in Poland and want to scale your business, international SEO is a natural next step.
• Your product or service has potential abroad - they're not tied exclusively to local specifics, regulations or culture. It's worth verifying this through conversations with customers or small-scale tests.
• You're ready for a long-term investment - first results take 3-6 months. This isn't a sprint, it's a marathon. Building a position from scratch in a foreign market requires patience and consistency.
• You have or can create customer service in the local language - SEO traffic is one thing, but if a customer writes an email in German and gets a response in English (or doesn't get one at all), you'll lose the conversion. Service language is a key element of success.

Before starting, we do a free potential analysis:

• We check real search volume for your key phrases in the target language and region - this shows whether there's even a market worth investing in
• We assess competition strength in TOP10 - we check domain authorities, link profiles, content quality to estimate how much time and budget is needed to compete for positions
• We estimate link acquisition and content marketing costs in that market - differences can be huge (a link on a German portal can cost 10x more than on a Polish one)
• We analyze entry barriers - logistical, legal, tax, cultural - because sometimes the biggest problem isn't in SEO, but in the realities of doing business in a given country

Based on this, you'll get an honest recommendation - whether to start now or perhaps wait and strengthen your position in Poland. Check out our case studies to see how we help companies grow abroad.