What Is AI Search Optimization?
AI Search Optimization (AIO) helps increase your brand’s presence in answers generated by artificial intelligence.
Gartner predicts that by 2026, traffic from traditional search engines will drop by as much as 25%.
Google is rolling out AI-powered features, such as AI Overviews and AI Mode, which display AI-generated summaries instead of traditional links.
Faced with diminishing organic visibility, many companies are ramping up paid campaigns, driving up competition and cost-per-click (CPC).
Around 900 million people worldwide, or about 17% of all internet users, are already actively using AI tools. The number of AI users globally is projected to exceed 1.1 billion by 2031.
With AIO, your brand, products, and services will appear in AI-generated answers, building authority and reaching customers at the moment of their decision.
AI Is Reshaping Consumer Journeys and Purchase Decisions