E-commerce

Sales up more than 2000% and four new stores in CBD e-commerce business

March 27, 2024

Our client aimed to increase online visibility by 200% in a year - a goal we more than met. Read how we turned a small startup into a standout company.

+1100%

Traffic to the site increased from 1,500 to more than 15,000 visitors per month.

+2250%

Improving the number of monthly orders from an average of 20 to more than 450.

Demanding CBD/THC sector

Raf Chomsky, CEO of NON.agency about this collaboration:

We had a budget about 3 times lower than our domestic competitors, so we had to approach it differently. Fundamental to success was both strategy and regular analysis and retrospectives following our PDCA work process.

What industry is the client in and what problem did we solve?

Our client, a small supplier of CBD products, wanted to increase its competitive edge and increase its brand visibility and sales in the US market.

Why, despite a low budget of only a third of its local competitors, did we take on this challenge? Because we knew that our experience, innovative strategies and persistent implementation could yield good results.

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Challenges

The project took place during the CBD/THC boom - so the competitive market posed a major challenge.

The client started as an unknown brand with a site lacking domain authority. We encountered technical problems with the site's navigational structure. The site was unintuitive. The client's product descriptions were repetitive and required detailed revisions.

Our Process

Step-by-step actions

The project took two years to complete and consumed just over $25,000. While this is not a small amount for a small startup, it is a fraction compared to the marketing budgets of nationwide players in the CBD niche.

The client's entry into this booming market filled with competition fueled by huge budgets was not easy. The client came to us with a poorly visible website and a brand that had yet to gain popularity. However, he had a considerable asset: a surprisingly large selection of products.

SEO audit and strategy

The audit revealed several critical areas. From the outside, the store looked fine. When we delved deeper, we found that the store needed more than simple links and a content-based SEO strategy. The next priority was to improve the site's navigation and structure.

Technical optimization of the site

The fixes included speed improvements - both in terms of WordPress and content optimization itself, as well as security updates.

Digital PR targeting the CBD

We launched a link building campaign focused on reputable sites in the CBD and lifestyle niche. Backlinks from high quality, relevant websites improved the domain's credibility and its position in search results. In the first 3 months, the domain's rating increased from 9 to 19. This is a great result considering budget constraints!

Refining the technical part of the website and UX

We re-audited to fix bugs, such as those related to embedding posts from Instagram. We also introduced a "Mega Menu," providing customers with a more user-friendly and convenient way to navigate the online store. The entire structure of the store was revamped based on industry best practices and competitive analysis. We configured a live chat feature that engaged customers and solved their problems.

Total content revision

We developed a 3-month plan where our content team turned it into unique texts that supported SEO but also offered valuable information. We turned the "News" section into a lifestyle blog focusing on CBD and wellness. This enabled us to capture traffic from the top of the funnel, educate potential customers and build brand authority.

Results

Our results

Thanks to an effective SEO strategy, traffic to our client's website increased from 1,500 to more than 15,000 visitors per month. Online sales have improved significantly, and the number of monthly orders has grown from an average of 20 to over 450. The improved sales volume has led the client to open 4 stationary stores.

Understanding your business is key. That's why we went further and implemented Google Analytics (GA) goals to track user interactions with the site. This allowed us to better measure the effectiveness of our SEO efforts and provided insight into where the e-commerce store was performing well and where adjustments were needed.

Results

The effects of our work

A successful SEO strategy is not just about creating an enthusiastic plan and implementing it. It's about business results - the numbers that show how your business has grown.

+2250%

Improving the number of monthly orders from an average of 20 to more than 450.

+1100%

Traffic to the site increased from 1,500 to more than 15,000 visitors per month.

The client has opened 4 new stationary stores.

+12 679

Acquired keywords in 2 years, mostly of a commercial nature.

Summary

This project demonstrates the impact of a well-executed SEO strategy on e-commerce business growth. Even in a highly competitive industry, our client became a significant player, both online and offline, in just two years!

With our support, the client managed to develop a website that met industry standards. Even though he had a budget much lower than his nationwide competitors. He is now reaping the benefits of good visibility and a developed brand.

Testimonials

What Our Clients Say About Us?

“

We Appreciate Their Approach

NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.

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Chris S.

Business Owner

“

Creatively identify opportunities

After learning about NoN Agency's capabilities and commitment, we decided to work together. They got to know our company with surprising insight, so the content they create is definitely at an expert level. They don't limit themselves to performing established tasks, but creatively identify opportunities and generate ideas for the development of our site. They also offer great contact!

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Aleksandra Duło

Marketing Manager, EmailLabs

“

I Am Very Satisfied With the Services

For most of the year, NON.agency managed two full-time writers who wrote new content and rewrote old articles. The link building team strategically built links from high-reputation sites. I really like the Progress Tracker dashboard, which allows me to see progress in real time. It's a great way to communicate with the whole team.

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Blake Mitchell

SEO Consultant

“

Their services don't end with link building

They [...] immediately created a content and backlink plan that has proven to be very effective in achieving what we needed right from the start. If they don't know the answer to a question, they will come back to you after analysis and provide a thorough explanation or alternative solution.

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Miłosz Nowakowski

Director of Sales at Brandly360

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They delivered everything on time

We have several clients for whom we wanted to provide link building, so we needed a strict number of links per month from NoN Agency. Communication was quick and easy, and implementation was always on time and as agreed upon

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Benas Leonavicius

SEO Project Manager, Meros Media

“

A Truly NON-Agency Experience!

I wholeheartedly recommend working with Radek and Rafał. The NON.agency name perfectly reflects their unique, out-of-the-box approach. Their vast experience in international SEO, which requires both broad theoretical and practical knowledge, is impressive. The direct contact, quick responses, and full commitment to every project make collaborating with them a great pleasure. A well-deserved 10/10!

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Olga Zarr

SEO Consultant

“

Professional Global SEO Approach

NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!

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Lukasz Zaborski

SEO/SEM expert

“

Highly recommended

We worked with non.agency on a link building campaign for a new website in the area of personal development. We wanted one of the sites to rank high in search results in the United States. The team provided high-quality links from relevant websites and anchor texts. Their communication style is friendly but professional and always proactive [...]. The site we wanted to improve climbed to position #3 a few days after the campaign ended. Highly recommended.

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