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More Than 400% Growth Every Month Thanks to a Dedicated Outreach Campaign for SaaS
SaaS

More Than 400% Growth Every Month Thanks to a Dedicated Outreach Campaign for SaaS

April 30, 2024
Our client has developed a solid alternative to Microsoft Copilot. They implemented various AI models, added extra features (the "translate" tab is particularly useful!), and entered the market. Read how we increased the visibility and traffic of their website by running an outreach campaign.
854
854 keywords in Google's TOP 3 and over 2,000 keywords in positions 4-10
+454%
Increase in page views from March to April from approx. 500 to over 4,500 clicks per day
The Role of Digital PR in This Project
Andreea Saveluc, Outreach Team Leader, on the strategy:
The website owners we reached out to liked our content ideas. Even if they didn't want to publish new articles on their sites, many of them agreed to add a link to the client's website in existing publications. I made sure that the links were added to high-quality, thematically relevant sites with a Domain Rating above 50 and good traffic.

Which Industry Is the Client Operating In, and What Problem Did We Solve?

A client from the SaaS industry wanted to increase their online visibility without spending a fortune on paid advertising.
The user base of their application was not growing as fast as expected despite receiving positive reviews from stores where the application was used. After all, the product is only part of the success story — and the AI app market requires a more precise approach, which we applied.

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Discuss your business goals, needs, and resources.
Explain how we work and share insights about your market of interest.
Set up a plan presentation of your first month's strategy.
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Challenges

Challenges

The website was recently launched (new domain) and has not established an online presence. Additionally, the client operates in a niche saturated with countless AI tools, which is a highly competitive market.
There was a huge difference between the authority of our client's domain and that of its recognized competitors. We had a short timeframe to achieve measurable results with limited resources.
Our Process

Step-By-Step Actions

This time, the client did not plan to work with us on a complete SEO campaign. Instead, they asked us to support their team in developing an outreach action plan and to arrange a short consultation on SEO best practices.
This allowed us to focus on what really mattered in this situation: generating traffic and building authority as quickly as possible. With experience in growing brands in competitive niches, we knew we needed to take a broader look at the industry as a whole. It helped us set realistic expectations for link building and the overall marketing strategy.
1
SEO Consulting
To begin with, we focused on the website's weaknesses: insufficient on-page optimization, lack of high-quality backlinks, and low position in rankings for important keywords. Then, we provided the customer team with structured, practical advice. This included technical SEO issues, such as an optimal internal link structure, metadata improvements, and keyword research.
2
Optimizing the Website Architecture
We proposed a new site structure and content plan to make the website more search engine friendly.
3
Competition and Market Analysis
We looked at competitors' link profiles and other SEO metrics. We noticed that many competitors focused on trends at the expense of long-term benefits. This approach may have worked, but the client was determined to build a strong brand for the long term. Therefore, our recommendations included expanding the site with more evergreen content and an emphasis on relationship building, not just links.
4
Building Relationships Through Links
We understood that the client's website must be associated with high-authority domains to gain credibility and reach the top of search results. We established contact with SaaS websites that had already published content about GPT, AI, and chatbots on more than one occasion.
5
Link Building Strategy
Our Link Requirement Plan (LRP) guided our work. This document outlines the key requirements of our link building strategy. It enables us to focus on delivering results and tracking progress. The LRP embodies the PDCA method. It provides a clear, concise overview of predictions compared to actual results. It allows for a proactive approach and strategy adjustments.
Results

Our Results

To set our client apart from the competition, we had to act fast and focus on getting results. We realized we had a winning strategy when traffic to the website started to skyrocket.
We quickly saw excellent results as traffic increased from 4,000 to 185,000 visitors. All this is thanks to implementing several improvements to the website and a focused approach to outreach. The client's authority matches their competitors in the AI application market. Together, we have achieved and maintained a high ranking in search results.

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Effects

The Effects of Our Work

"Amazing" is the only word that can describe the transformation that the client's website underwent thanks to our efforts. We are not joking when we say that our strategy had a 'measurable impact.'
+454%
Increase in page views from March to April from approx. 500 to over 4,500 clicks per day
854
854 keywords in Google's TOP 3 and over 2,000 keywords in positions 4-10
+516%
Increase in the number of page impressions in March and April alone from around 25,000 to over 170,000.
9.1
Average position of the client's page in Google search results. An incredible result in just a few months!
Summary

Summary

Our task was to take care of a new website in a highly competitive market. We had to reduce the difference in authority between this site and the competition and deliver results in a short period of time. To achieve this, we decided to focus on what we know best: building high-quality links and valuable relationships.

 

Thanks to our knowledge of the AI industry, we developed and implemented a practical plan that has resulted in impressive growth.

 

Contact us if you also want to increase your visibility in search engines, achieve better positions in search results or need other digital PR activities.