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Case study
International E-Commerce Expansion With AI — 8,681% Traffic Growth in 5 Months
E-commerce B2B

International E-Commerce Expansion With AI — 8,681% Traffic Growth in 5 Months

June 23, 2025
A sun sail manufacturer operating across 22 markets achieved spectacular visibility growth through strategic domain separation, AI-powered content optimization, and international SEO strategy.
+5,336%
Increase in Google Search Impressions
+8,681%
Growth in Organic Search Clicks Over 5 Months
The Global Challenge
Expansion Across 22 International Markets
Our client offers sun sails across 22 markets, spanning from Europe to North America, South America, and North Africa (Morocco). This scale of operation requires a precise approach to SEO and international traffic management.

What Industry Does the Client Operate In, and What Problem Did We Solve?

Our client is a manufacturer of sun sails. They offer shading solutions for spaces such as patios, balconies, and gardens. Their main product range includes patio sails, garden sails, horizontal Roman blinds, and waterproof sails.
The company operated across 22 international markets but struggled with a fundamental technical issue: two proprietary domains were competing against each other, preventing the effective separation of domestic and international traffic.

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Challenges

Challenges

The project began in December 2024 with a list of complex technical and strategic challenges:
Competing Domains — Inability to separate domestic and international traffic due to technical connections between two domains (duplicate service). Content Duplication — Problems occurred both between domains and within individual language versions (copies for different countries using the same language). Weak Link Profile — In order to build domain authority and brand presence in Google, we had to catch up with competitors as quickly as possible. Technical Limitations — Lack of ability to automatically define hreflang attributes for proper geo-targeting.
Our Process

Process

Step-by-Step Actions
Our team approached the project systematically, solving problems one by one. We started by addressing technical foundations and moved on to advanced content optimization.
1
Technical Store Separation
The first step was strategic store separation — keeping the Polish store on the .pl domain and moving international language versions to the global .eu domain. It improved international traffic management.
2
Implementation of Technical Solutions
Implementation of URL redirects for proper indexing of changes. Preparation of custom hreflang meta tag script — we wrote a dedicated module implementing correct hreflang meta tags. Comprehensive technical optimization, including Title and Description meta tags, heading structure, Alt parameters, URLs, and internal navigation.
3
Breakthrough AI Content Automation
Due to duplicate image descriptions and their poor quality, we created an innovative AI automation that generated or optimized image descriptions for all language versions. This breakthrough automation allowed us to update approximately 100,000 image descriptions across 25 language versions. This task would have taken months of manual work.
4
Content Development and Link Building
Building SEO-supporting content that improves site authority. Activities related to publishing high-quality links to improve brand authority in Google.
Specifics

Seasonal Industry Specifics

The sun sail industry is highly seasonal. The most important period is spring and summer.
Starting activities in December 2024 allowed for site preparation for the high season, which translated into spectacular results during the period of increasing product interest.

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Effects

The Effects of Our Work

The website has become visible on Google for keywords relevant to the company, resulting in increased traffic and inquiries about the service.
+8,681%
Growth in Organic Search Clicks Over 5 Months
+5,336%
Increase in Google Search Impressions
2 → 27
Domain Rating (DR) growth from beginner level to strong domain authority
100,000+
Image descriptions were automatically optimized using AI across 22 language versions

Our Results

Despite the project being ongoing (started in December 2024), the results are already impressive:

 

Spectacular Organic Traffic Growth

Comparing November 2024 with June 2025 — Web search type

 

 

Comparing November 2024 with June 2025 — IMAGE search type, and growing!

 

 

Domain Authority Growth

Domain Rating increased from 2 to 27. It represents a transformation from a practically invisible domain to a site with solid authority in its sector.

 

 

Impressive Keyword Growth

Comparing data from November 2024 to May 2025:

  • TOP 1-3: growth from 40 to 422 keywords.
  • TOP 4-10: growth from 321 to 1,705 keywords.
  • TOP 11-20: growth from 228 to 2,061 keywords.
  • Total ranked keywords: growth from 1,653 to 9,432.

Key Success Elements

Domain Separation — Strategic separation of domestic and international traffic was the foundation of success.

Breakthrough AI Automation — Scaling optimization of 100,000 image descriptions across 25 languages shows how artificial intelligence can revolutionize international expansion.

Precise Geo-Targeting — Custom hreflang script that ensures traffic is correctly directed to appropriate language versions.

Holistic Approach — Combination of technical optimization, content, and link building into a cohesive strategy.

Summary

Summary

This project demonstrates how a strategic approach to international SEO supported by artificial intelligence can deliver spectacular results.

 

Separating competing domains, implementing advanced technical solutions, and using AI for massive content optimization scaling — this is the recipe for success in international expansion.

 

The key element was organizing and separating domestic and international traffic into separate domains. This action unlocked the full potential of each market.

 

Despite the project still being ongoing, we can already speak of a transformation from a practically invisible site to a strong player across 22 international markets.

 

Traffic growth of over 8,600% in just 5 months is proof that the right SEO strategy can deliver spectacular results even in complex international projects.

 

Need a similar transformation for your international business? Let’s talk about an expansion strategy for your website.