Increase in visibility by 1200% in 5 months in Slovakia and Romania

February 28, 2024

Our client wanted to open his business to candidates from Romania and Slovakia - he wanted a steady flow of them. Faced with zero visibility in these markets, an unoptimized website and a complex domain migration plan, this task required a lot of work. See how we turned this situation around in 5 months!

+598%

Increase in keyword visibility from 3 to an impressive 241.

+1200%

Improved site visibility in the Slovak and Romanian markets by 1200%.

Worth knowing

Expansion into Slovakia and Romania

These markets have the advantage of lower operating costs in this niche, less saturation than in popular outsourcing majors, and access to many technical school graduates.

What industry is the client in and what problem did we solve?

Our client owns a Finnish company that provides recruitment solutions. Its main goal is to connect potential employees with Finnish organizations.

In Finland, the company already has a reputation as a trusted partner for companies expanding or relocating to the country. However, despite its local success, the client faced obstacles when entering the Romanian and Slovakian markets. The main difficulty was virtually zero visibility in those countries.

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Challenges

The client set a rather unusual goal. Instead of the standard goals of increasing sales or website traffic, our task was to attract and increase the number of potential employees from Romania and Slovakia. This required a tailored SEO strategy targeting the labor and education sectors.

Initially, the client's site had minimal keyword visibility - it ranked for only three, a very poor result. Moreover, the project's time constraints posed a serious challenge. Achieving meaningful SEO results usually takes time. The process involves thorough research, planning, execution, monitoring and optimization based on the results. Meanwhile, this project required quick execution, and the client wanted to see a significant increase in online visibility and application flow in just five months.

Our Process

Step-by-step actions

We started our cooperation on May 1 and ended on December 1, 2023. The most important tasks were optimizing the site, building visibility in target markets and migrating the domain.

The first step was a detailed audit of the site and analysis of the competition in Slovakia and Romania. Thanks to this, we knew how the client compares to the competition and what could hinder the best results.

SEO audit and technical optimization

We conducted a comprehensive SEO technical audit of the client's site. We identified technical issues, highlighted the site's optimization needs and made strategic recommendations to improve its performance. The audit established a roadmap for all subsequent strategies.

In-depth analysis of markets

We conducted a detailed market analysis for Slovakia and Romania, exploring opportunities and challenges. This research also helped us understand local language nuances and employment trends specific to these countries.

Keyword research

We conducted a detailed keyword analysis and identified targeted keywords with high traffic from Slovakia and Romania. As a result, we knew what job seekers were looking for and implemented this knowledge into our content strategy. We opted for a perfect mix of ToFu and MoFu keywords - words that potential candidates would likely be looking for.

Link Building Strategy and Content Plan

We developed a comprehensive link-building strategy that involved building high-quality links from relevant sources. We built a precise Content Plan that was engaging yet educational. The goal was to increase the authority of the client's site.

Migration

The client wanted to keep the existing domain during the migration, so our plan focused on maintaining the already achieved position. The process was complicated. It included thorough URL mapping and re-auditing after the migration, and the last step was to work on indexing the site. We were helped by the PDCA (Plan-Do-Check-Act) method, which involves cyclical process improvement.

Results

Our results

We achieved the client's main business goal of a steady flow of applications. We increased the overall visibility of the site by 1200% in Romania and Slovakia. Keyword visibility grew by more than 598%. Meanwhile, the migration from the old domain went without any problems.

Throughout the project, we produced more than 80 high-quality pieces of content in English, Slovak and Romanian. We distributed them to relevant local sites to further expand our reach - and build high authority links. Using carefully selected content and strategically placed CTAs on these pages, we improved the number of submissions. Daily clicks on the site increased from 50 to more than 600.

Results

The effects of our work

The client became an authority in the job market, allowing him to achieve his business goals. Effective link building campaigns, content optimized for keywords and audience needs, and technical SEO modifications improved brand visibility.

+1200%

Improved site visibility in the Slovak and Romanian markets by 1200%.

+598%

Increase in keyword visibility from 3 to an impressive 241.

+600%

An increase in the daily number of clicks from just 50 to more than 600.

+80

Published high-quality content in English, Slovak and Romanian.

Summary

We can confidently say that the client's expansion into Slovakia and Romania was a great success.

A successful SEO strategy helped the client fill a gap in its business by expanding its reach into Romania and Slovakia. Our expertise translated into achieving their goals: increased visibility and a steady flow of job candidates.

Do you operate in a similar niche or want to enter a new market? Let's talk about how we can make the most of your online presence.

Testimonials

What Our Clients Say About Us?

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We Appreciate Their Approach

NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.

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Chris S.

Business Owner

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Creatively identify opportunities

After learning about NoN Agency's capabilities and commitment, we decided to work together. They got to know our company with surprising insight, so the content they create is definitely at an expert level. They don't limit themselves to performing established tasks, but creatively identify opportunities and generate ideas for the development of our site. They also offer great contact!

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Aleksandra Duło

Marketing Manager, EmailLabs

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I Am Very Satisfied With the Services

For most of the year, NON.agency managed two full-time writers who wrote new content and rewrote old articles. The link building team strategically built links from high-reputation sites. I really like the Progress Tracker dashboard, which allows me to see progress in real time. It's a great way to communicate with the whole team.

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Blake Mitchell

SEO Consultant

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Their services don't end with link building

They [...] immediately created a content and backlink plan that has proven to be very effective in achieving what we needed right from the start. If they don't know the answer to a question, they will come back to you after analysis and provide a thorough explanation or alternative solution.

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Miłosz Nowakowski

Director of Sales at Brandly360

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They delivered everything on time

We have several clients for whom we wanted to provide link building, so we needed a strict number of links per month from NoN Agency. Communication was quick and easy, and implementation was always on time and as agreed upon

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Benas Leonavicius

SEO Project Manager, Meros Media

“

A Truly NON-Agency Experience!

I wholeheartedly recommend working with Radek and Rafał. The NON.agency name perfectly reflects their unique, out-of-the-box approach. Their vast experience in international SEO, which requires both broad theoretical and practical knowledge, is impressive. The direct contact, quick responses, and full commitment to every project make collaborating with them a great pleasure. A well-deserved 10/10!

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Olga Zarr

SEO Consultant

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Professional Global SEO Approach

NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!

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Lukasz Zaborski

SEO/SEM expert

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Highly recommended

We worked with non.agency on a link building campaign for a new website in the area of personal development. We wanted one of the sites to rank high in search results in the United States. The team provided high-quality links from relevant websites and anchor texts. Their communication style is friendly but professional and always proactive [...]. The site we wanted to improve climbed to position #3 a few days after the campaign ended. Highly recommended.

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