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733% Increase in Website Traffic of a Global Software House Company
Software House

733% Increase in Website Traffic of a Global Software House Company

October 30, 2024
Our client, a Polish technology company with a global reach, creates digital products and solutions. Read about the challenges of this collaboration and the SEO actions that lead to outstanding results.
+118%
Increase in the number of keywords for which the website is visible on Google.com
+733%
Increase in website traffic from search engines
Excellent Cooperation
This is what Raf Chomsky, CEO of NON.agency, has to say about the cooperation with the client:
This project shows how effective the cooperation between a conscious, business-mature client and an experienced search agency can be. Taking advantage of existing synergies allows us to achieve our common goals much faster. This is the kind of client you can only dream of.

Which Industry Is the Client Operating In, and What Problem Did We Solve?

The client operates in the technology industry and has international reach.
Our cooperation aimed to improve the website's visibility in search engines and build a strong backlink profile.

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Discuss your business goals, needs, and resources.
Explain how we work and share insights about your market of interest.
Set up a plan presentation of your first month's strategy.
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Challenges

Challenges

We developed an SEO strategy aimed at drastically increasing visibility over a short period. We had to compete with tens of thousands of other software houses on the global market.
The technical optimization was limited due to the ongoing development of the site. When we started the cooperation, the website was still running on a system full of limitations. At the same time, the basic profile of inbound links meant that the website lacked brand and domain strength to stand out. The absence of a recognizable brand meant that it was very difficult to attract the interest of publishers, partners, and customers.
Our Process

Step-By-Step Actions

We focused primarily on link building, content, and technical issues.
We set goals related to the number of keywords for which the website is visible in both the TOP 3 and TOP 10 Google search results. We wanted to increase traffic that would have a tangible impact on the company's business value. In addition to the quality of links, the number of referring domains was important to us, i.e., the number of domains that have one or more links leading to the client's website.
1
Migration in Q1 2024
We supported the client with an analysis, a redirect map, a new site structure, and a post-migration audit. The website was to remain unchanged, so transferring it from HubSpot to WordPress in the same form was critical.
2
Content Marketing
We created a content plan and consulted it with the client on an ongoing basis. The quality of the content was important, as it would respond to the needs of users and, at the same time, help us achieve SEO goals.
3
Link Building Strategy and Implementation
The link building project was carried out by our Outreach Team, which regularly acquired strong backlinks - primarily from news websites. We focused on top-quality links, i.e., those from trusted and popular websites.
4
Analytics and Consulting
The entire process was supported by project consulting, market and competition analysis, and project forecasts. We constantly analyze traffic and consult with the client on the status and development of the project.
Results

Our results

We have increased the number of keywords the website ranks for, with 300 of them now yielding a position in the top ten search results. The website is visible for 3.5k keywords in total.
The organic search traffic has been growing steadily for three months. Currently (09.10.2024), the monthly organic search traffic is 3.5k. Thanks to the strategy of acquiring links from high-authority websites, the number of unique domains referring to the client's website has increased from 320 to 374. In turn, the domain rating, which indicates the strength of the backlink profile, has improved from 33 to 46.

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Effects

The Effects of Our Work

This project is a perfect example of cooperation between a client and a search agency. Thanks to this fruitful partnership, we have achieved a spectacular effect in the challenging software development market in the USA.
+733%
Increase in website traffic from search engines
+118%
Increase in the number of keywords for which the website is visible on Google.com
+374
The current number of unique domains referring to our client's website
+300
More than 300 keywords in the TOP 10 Google search results
Summary

Summary

SEO strategy can significantly improve the visibility of a website in a competitive market. However, it must take into account not only the company’s capabilities but also the market — including the competition.

Technical consultation, market and competition research, optimization, content creation, and building a solid backlink profile — all these actions bring excellent results for our client. The website generates 3,500 visits per month, the domain rating has increased by almost 40%, and over 370 websites link to the site.