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From Zero Visibility To Competing With the Giants of the Furniture Market in Germany
Furniture

From Zero Visibility To Competing With the Giants of the Furniture Market in Germany

September 3, 2024
Discover how we built the website's visibility in the competitive German market and what results can be achieved with the right SEO strategy.
+2220%
Increase in the number of keywords for which the website appears in the TOP 3 Google search results
+7213%
More than a thousand keywords in the TOP 10 Google search results
Worth Knowing
Focus on building local authority and trust.
When you enter a market as competitive as the German one, building local authority and trust is crucial. Also, remember that 61% of German consumers find content and communication in their native language very important.

Which Industry Is the Client Operating In, and What Problem Did We Solve?

Our client is a company from Poland that operates in the furniture industry.
The client needed to build visibility in a very competitive e-commerce market in Germany to help generate online sales.

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Challenges

Challenges

The main challenge was the lack of visibility in the German market. Apart from brand-related phrases, the website was not visible in organic search results. It ranked for 13 keywords in the TOP 3 and only 2 keywords in the TOP 10.
The low domain authority was one of the reasons for the website's inability to achieve high positions in search results. Another challenge was the strong competition. Competing with well-known German shops such as otto.de, xxxlutz.de, and wayfair.de required a well-thought-out SEO strategy and solutions that would work in the German market.
Our Process

Step-By-Step Actions

After conducting an SEO audit, we prepared a strategy to build the website's visibility. In addition to standard SEO activities, a link building strategy tailored to the requirements of the German market was necessary.
Traffic on the website from the German Google search engine has not generated satisfactory sales. So, the first goal was to build some visibility. We achieved this goal and even went beyond the initial assumptions. After optimization, we gained visibility for many product phrases in the top ten Google search results.
1
Expansion of the Website Structure
We organized and expanded the structure in a way that responded to users' needs and made it easier for search engines to index the website's content.
2
Meta Tag Optimization
We proposed titles and descriptions that help search engines understand what the page is about, use the potential of keywords, and help users navigate the page, which affects their engagement and conversion.
3
Advanced Link Building
We aimed to secure high-quality backlinks that would improve the domain's authority and attract traffic. The referring domains index was 1. This means that the client's website had only one backlink. The current number (340 websites) shows that our link-building strategy delivers outstanding results. The client decided to double the link budget, further improving the results.
4
Optimization of AI-Generated Content
The content needed to be optimized, e.g., in terms of keywords, which was taken care of by our content writers.
Results

Our Results

Currently, the client's website competes with the giants of the furniture market in Germany. After only 2 months, it was visible for product keywords and subpages. After 3 months, during the most significant growth period, we recorded 423 keywords in the TOP 3 and 2,101 keywords in the TOP 10 on Google.
The results stabilized at a lower level in the following months but were still great, considering we've only cooperated for a few months. Currently, we see an upward trend, and the results are as follows: 302 keywords in the TOP 3 and 1,097 keywords in the TOP 10. The website appears in the TOP 10 search results for keywords with a search volume of over 1,000 (average number of searches per month). The popularity of the brand remains at a good level — the brand keyword generates an average of 1,441 visits per month.

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Effects

The Effects of Our Work

Our strategy primarily focused on keywords, building domain authority, and expanding the online shop's categories in the competitive German market. It has delivered outstanding results for the client!
+7213%
More than a thousand keywords in the TOP 10 Google search results
+2220%
Increase in the number of keywords for which the website appears in the TOP 3 Google search results
+340
The website has gained links from over 340 other websites, and the domain authority has increased from 1 to 36 points
+711
The number of categories in our client's shop has increased from 42 to 711
Summary

Summary

The right actions can accelerate the development of a website in a new market, helping it compete with the most prominent players in the industry. Our previous cooperation shows that an SEO strategy tailored to a specific country and industry can significantly improve the visibility of a website and the authority of a domain.

Link building plays an important role in increasing the visibility of a website in a competitive market. However, the involvement of the website owner is essential for the effective implementation of changes.