Furniture

From Zero Visibility To Competing With the Giants of the Furniture Market in Germany

September 3, 2024

Discover how we built the website's visibility in the competitive German market and what results can be achieved with the right SEO strategy.

+2220%

Increase in the number of keywords for which the website appears in the TOP 3 Google search results

+7213%

More than a thousand keywords in the TOP 10 Google search results

Worth Knowing

Focus on building local authority and trust.

When you enter a market as competitive as the German one, building local authority and trust is crucial. Also, remember that 61% of German consumers find content and communication in their native language very important.

Which Industry Is the Client Operating In, and What Problem Did We Solve?

Our client is a company from Poland that operates in the furniture industry.

The client needed to build visibility in a very competitive e-commerce market in Germany to help generate online sales.

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Challenges

The main challenge was the lack of visibility in the German market. Apart from brand-related phrases, the website was not visible in organic search results. It ranked for 13 keywords in the TOP 3 and only 2 keywords in the TOP 10.

The low domain authority was one of the reasons for the website's inability to achieve high positions in search results. Another challenge was the strong competition. Competing with well-known German shops such as otto.de, xxxlutz.de, and wayfair.de required a well-thought-out SEO strategy and solutions that would work in the German market.

Our Process

Step-By-Step Actions

After conducting an SEO audit, we prepared a strategy to build the website's visibility. In addition to standard SEO activities, a link building strategy tailored to the requirements of the German market was necessary.

Traffic on the website from the German Google search engine has not generated satisfactory sales. So, the first goal was to build some visibility. We achieved this goal and even went beyond the initial assumptions. After optimization, we gained visibility for many product phrases in the top ten Google search results.

Expansion of the Website Structure

We organized and expanded the structure in a way that responded to users' needs and made it easier for search engines to index the website's content.

Meta Tag Optimization

We proposed titles and descriptions that help search engines understand what the page is about, use the potential of keywords, and help users navigate the page, which affects their engagement and conversion.

Advanced Link Building

We aimed to secure high-quality backlinks that would improve the domain's authority and attract traffic. The referring domains index was 1. This means that the client's website had only one backlink. The current number (340 websites) shows that our link-building strategy delivers outstanding results. The client decided to double the link budget, further improving the results.

Optimization of AI-Generated Content

The content needed to be optimized, e.g., in terms of keywords, which was taken care of by our content writers.

Results

Our Results

Currently, the client's website competes with the giants of the furniture market in Germany. After only 2 months, it was visible for product keywords and subpages. After 3 months, during the most significant growth period, we recorded 423 keywords in the TOP 3 and 2,101 keywords in the TOP 10 on Google.

The results stabilized at a lower level in the following months but were still great, considering we've only cooperated for a few months. Currently, we see an upward trend, and the results are as follows: 302 keywords in the TOP 3 and 1,097 keywords in the TOP 10. The website appears in the TOP 10 search results for keywords with a search volume of over 1,000 (average number of searches per month). The popularity of the brand remains at a good level — the brand keyword generates an average of 1,441 visits per month.

Effects

The Effects of Our Work

Our strategy primarily focused on keywords, building domain authority, and expanding the online shop's categories in the competitive German market. It has delivered outstanding results for the client!

+7213%

More than a thousand keywords in the TOP 10 Google search results

+2220%

Increase in the number of keywords for which the website appears in the TOP 3 Google search results

+340

The website has gained links from over 340 other websites, and the domain authority has increased from 1 to 36 points

+711

The number of categories in our client's shop has increased from 42 to 711

Summary

The right actions can accelerate the development of a website in a new market, helping it compete with the most prominent players in the industry. Our previous cooperation shows that an SEO strategy tailored to a specific country and industry can significantly improve the visibility of a website and the authority of a domain.

Link building plays an important role in increasing the visibility of a website in a competitive market. However, the involvement of the website owner is essential for the effective implementation of changes.

Testimonials

What Our Clients Say About Us?

“

We Appreciate Their Approach

NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.

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Chris S.

Business Owner

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Creatively identify opportunities

After learning about NoN Agency's capabilities and commitment, we decided to work together. They got to know our company with surprising insight, so the content they create is definitely at an expert level. They don't limit themselves to performing established tasks, but creatively identify opportunities and generate ideas for the development of our site. They also offer great contact!

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Aleksandra Duło

Marketing Manager, EmailLabs

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I Am Very Satisfied With the Services

For most of the year, NON.agency managed two full-time writers who wrote new content and rewrote old articles. The link building team strategically built links from high-reputation sites. I really like the Progress Tracker dashboard, which allows me to see progress in real time. It's a great way to communicate with the whole team.

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Blake Mitchell

SEO Consultant

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Their services don't end with link building

They [...] immediately created a content and backlink plan that has proven to be very effective in achieving what we needed right from the start. If they don't know the answer to a question, they will come back to you after analysis and provide a thorough explanation or alternative solution.

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Miłosz Nowakowski

Director of Sales at Brandly360

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They delivered everything on time

We have several clients for whom we wanted to provide link building, so we needed a strict number of links per month from NoN Agency. Communication was quick and easy, and implementation was always on time and as agreed upon

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Benas Leonavicius

SEO Project Manager, Meros Media

“

A Truly NON-Agency Experience!

I wholeheartedly recommend working with Radek and Rafał. The NON.agency name perfectly reflects their unique, out-of-the-box approach. Their vast experience in international SEO, which requires both broad theoretical and practical knowledge, is impressive. The direct contact, quick responses, and full commitment to every project make collaborating with them a great pleasure. A well-deserved 10/10!

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Olga Zarr

SEO Consultant

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Professional Global SEO Approach

NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!

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Lukasz Zaborski

SEO/SEM expert

“

Highly recommended

We worked with non.agency on a link building campaign for a new website in the area of personal development. We wanted one of the sites to rank high in search results in the United States. The team provided high-quality links from relevant websites and anchor texts. Their communication style is friendly but professional and always proactive [...]. The site we wanted to improve climbed to position #3 a few days after the campaign ended. Highly recommended.

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