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Case study
From algorithmic penalty to 373% revenue growth
Home & Garden

From algorithmic penalty to 373% increase in website revenue in Home & Garden industry

February 19, 2024
The client, after an unexpected Google algorithmic penalty, got the site back up and achieved a 373% increase in revenue in just a few months. Read how we helped him expand into a new market with a comprehensive Spanish version of the site, reaching a previously untapped (global!) audience.
+56%
Session improvement (April-June), which means an increase of 92,768 visitors.
+373%
Increased advertising revenue from $669 to $3162 in five-five months.
Expansion into the Spanish-speaking market
The main target of the site was the United States, so we decided on the second most spoken language.
With more than 500 million people speaking Spanish worldwide, this has opened the door to other markets in the Americas and Europe.

What industry is the client in and what problem did we solve?

Our client purchased a website focusing on content in the Home & Garden niche. However, shortly after the purchase, traffic to the site dropped sharply, leading to a significant drop in revenue.
The client needed a thorough examination of the site and an effective strategy to not only recover lost traffic and revenue, but also to secure and strengthen the site's market position in the future.

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Challenges

Challenges

The SEO audit revealed a number of technical problems, including duplicate content, low page speed and poor site structure. A sudden increase in low-quality backlinks indicated a possible negative SEO attack, threatening the site's credibility in search engines.
In addition to recovering penalties, the project aimed to return the site to its lost position and increase organic reach. And this required innovative strategies. Developing new content targeting untapped keywords and audience segments involved significant investment in resources, but also risks.
Our Process

Step-by-step actions

Traffic recovery was just the beginning of this project. After that, we laid the foundation for long-term growth. We moved seamlessly from fixing the site to a growth strategy for an already healthy site.
The strategy for responding to the increase in low-quality links was a complex process. It involved the use of waiver tools and manual link control without negatively affecting real backlinks.
1
Comprehensive SEO audit and technical optimization
We started by crawling the client's site with Sitebulb to detect technical problems. Among them were: duplicate content, images with missing alt text, duplicate headers and incomplete meta descriptions, insufficient page speed. The site had too few categories (5) in relation to the number of articles (530). Therefore, we added 20 additional categories and expanded them by another 35 in a later phase of the project.
2
Analysis of the penalty
Shortly after the client acquired the site, it gained almost 600 new links. This is very unusual in such a short period of time. Link building should be steady and linear - as it was before. This attack was probably meant to damage the site's authority, especially since most of them came from (blatantly) toxic websites.
3
Keyword research, content and link strategy
The goal was clear: to identify keywords that, despite their lower search positions (positions 11-20), had the potential for rapid growth and new opportunities. Based on this, we created a solid content strategy combined with high-quality SEO-focused copywriting. We also developed a link building strategy that increased the site's authority in the Home & Garden niche.
4
Spanish version of the site
We introduced the Spanish version of the website using programmatic SEO based on artificial intelligence, supported by WPML. After machine translation, we began a gradual proofreading process. This ensured that the content did not contain grammatical errors or unintelligible wording. We monitored the performance of the content in Spanish. The same was true for the efficiency of the translation, which we constantly monitored.
5
Additional monetization
The site was making money only from display ads. We started to reposition the ads on the pages. We added affiliate links and implemented affiliate marketing through Amazon. We suggested other ways to increase revenue and long-term growth of the site such as direct ad sales, upselling/cross-selling, drop-shipping, and opening a YouTube channel.
Results

Our results

The site saw a 373% increase in ad revenue - from $669 to $3162 in just five months. The Spanish version alone generated more than 5,000 clicks and 200,000 impressions, bringing in an estimated $400 in additional revenue.
Sessions on the site increased by 56% (92,768 visitors). We saw a 56% increase in the number of new users as well, which translates into 81,689 more visitors to the site during the same period. We added 10 high-quality keyword-optimized posts every month and built 5-10 links. We changed the page speed from sufficient to great - we lowered the loading speed by at least a second. This increased the PageSpeed of the site from 75 to 90.

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Results

The effects of our work

The success of this project consisted of resolving technical issues, improving the site's content and structure, link strategy, and optimizing monetization strategies. In addition, the Spanish version of the site expanded the audience.
+373%
Increased advertising revenue from $669 to $3162 in five-five months.
+56%
Session improvement (April-June), which means an increase of 92,768 visitors.
+56%
An increase of 81,689 new visitors to the site.
+57%
Increased the total number of users by 83,444 users year-on-year (April-June).
Summary

Summary

This case study was a unique SEO rollercoaster. Starting with a penalized site, we tackled challenges, identified opportunities, and increased revenue 5-fold in less than a year.

The Spanish version of the site was by far the highlight of the project and strategy SEO strategy. By entering the Spanish-speaking market, we opened the door to more than 500 million potential new users – and many new opportunities.

Testimonials

What Our Clients Say About Us?

“
We Appreciate Their Approach
NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.
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Chris S.
Business Owner
“
Creatively identify opportunities
After learning about NoN Agency's capabilities and commitment, we decided to work together. They got to know our company with surprising insight, so the content they create is definitely at an expert level. They don't limit themselves to performing established tasks, but creatively identify opportunities and generate ideas for the development of our site. They also offer great contact!
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Aleksandra Duło
Marketing Manager, EmailLabs
“
I Am Very Satisfied With the Services
For most of the year, NON.agency managed two full-time writers who wrote new content and rewrote old articles. The link building team strategically built links from high-reputation sites. I really like the Progress Tracker dashboard, which allows me to see progress in real time. It's a great way to communicate with the whole team.
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Blake Mitchell
SEO Consultant
“
Their services don't end with link building
They [...] immediately created a content and backlink plan that has proven to be very effective in achieving what we needed right from the start. If they don't know the answer to a question, they will come back to you after analysis and provide a thorough explanation or alternative solution.
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Miłosz Nowakowski
Director of Sales at Brandly360
“
They delivered everything on time
We have several clients for whom we wanted to provide link building, so we needed a strict number of links per month from NoN Agency. Communication was quick and easy, and implementation was always on time and as agreed upon
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Benas Leonavicius
SEO Project Manager, Meros Media
“
A Truly NON-Agency Experience!
I wholeheartedly recommend working with Radek and Rafał. The NON.agency name perfectly reflects their unique, out-of-the-box approach. Their vast experience in international SEO, which requires both broad theoretical and practical knowledge, is impressive. The direct contact, quick responses, and full commitment to every project make collaborating with them a great pleasure. A well-deserved 10/10!
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Olga Zarr
SEO Consultant
“
Professional Global SEO Approach
NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!
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Lukasz Zaborski
SEO/SEM expert
“
Highly recommended
We worked with non.agency on a link building campaign for a new website in the area of personal development. We wanted one of the sites to rank high in search results in the United States. The team provided high-quality links from relevant websites and anchor texts. Their communication style is friendly but professional and always proactive [...]. The site we wanted to improve climbed to position #3 a few days after the campaign ended. Highly recommended.
Read more
George Chasiotis
Founder of Minuttia
Case study

Global Successes of Our Clients

We increase traffic for sales, enquiries and market advantage, not for traffic itself or statistics and tables in reports.
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Increase in valuable business conversions within just 3 weeks.

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