Sustainability

Site in sustainability industry: traffic growth of 1375% in 9 months

January 18, 2024

The project began with a long list of pre-existing problems. All of these problems, along with stagnant traffic to the site, were yielding negligible revenue growth. Our task was clear: rework the existing SEO strategy and direct the client's site to growth. Read how we increased the site's revenue by more than 37 times!

x37

37-fold increase in revenue through traffic and additional monetization options.

+1375%

Increase in website traffic from about 20,000 to more than 275,000 impressions in 9 months.

Programmatic SEO in this project

Programmatic SEO is a combination of technology and SEO expertise. It allows you to create up to thousands of articles using SEO-compliant AI.

With this approach, we minimized the time and resources needed to create content in such quantity.

What industry is the client in and what problem did we solve?

Our client is an ambitious entrepreneur with long-range plans in the sustainability niche who operates in the US and globally.

He approached us with a site that was not attracting significant traffic or generating revenue. This despite the popular niche of sustainability.

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Challenges

The work lasted for 9 months, and during the implementation phase there were significant updates to Google's algorithm. The site did not generate traffic, and thus revenue, for a long time.

The site initially loaded slowly due to numerous technical issues. This affected the user experience (UX) and resulted in high rejection rates and low engagement. The content did not meet Google's standards, leaving users and Google's robots dissatisfied. The site also lacked the authority to validate the client's credibility and establish itself in the market.

Our Process

Step-by-step actions

About halfway through our project, we found ourselves in a situation where we had to go through significant Google algorithm updates. Among them was the Helpful Content Update, which caused a dramatic drop in the ranking of many websites. Our client's website survived the introduction of HCU and continued to rise despite the constant fluctuations in the algorithms!

The third month of work resulted in 40 additional articles and 6 high-quality links. At this time, we began to lean towards programmatic SEO and artificial intelligence-based content created on a large scale. With this approach, we created an impressive 1,200 pages in the 4th month alone. Each was optimized for SEO.

SEO audit and implementation of changes

We started with an extensive SEO audit. We detected problems with the site's structure, ineffective internal linking, too many plugins, data structure issues and much more. In the next step, our team implemented the necessary changes.

Content and outreach strategy

We researched the sustainability niche and formulated a comprehensive strategy, taking into account potential traffic sources, monetization options and content gaps. Our goal was to create a strong link profile that matched this niche. At the same time, we began using artificial intelligence to create a large amount of content to build topical authority.

Programmatic SEO and Content Gap.

Along with a standard content and outreach strategy, we decided to implement programmatic SEO. With the help of artificial intelligence, we were able to develop and publish nearly 1,500 new URLs, in addition to regular high-quality articles. This set a new pace for our content cluster, while helping us fill any content gaps and build authority in our client's niche.

Link Building

We started our link-building efforts with 10 links from highly regarded sites in the sustainability niche, such as Earth.Org.

Content based on artificial intelligence

We developed a content plan to build a new section to fill the content gap. The goal was to prepare a dataset of more than 1,200 brands (including reviews, photos and videos!) and turn it into a comprehensive review database using sophisticated AI tools. We optimized the existing content catalog and enhanced it with the first batch of 40 human-written articles to fill in the word gaps.

Results

Our results

The project started in April 2023, and after four months, we saw the first changes in the client's traffic and revenue. Five months later, we achieved great results: a more than 10-fold increase in traffic to our client's site, from about 20,000 to more than 275,000 clicks in nine months!

An 80% increase in average engagement time proved the quality of our content. Almost zero increase in rejection rate - impressive in the context of such an increase in traffic. We significantly improved site speed. The site survived the Google Helpful Content Update unscathed, thanks to its good condition and high-quality content.

Results

The effects of our work

Our client's website saw a spectacular 1375% increase in traffic and became a trusted source in the sustainability niche. Our efforts have enabled not only greater visibility, but also increased engagement and revenue.

+1375%

Increase in website traffic from about 20,000 to more than 275,000 impressions in 9 months.

x37

37-fold increase in revenue through traffic and additional monetization options.

+80%

Average engagement time achieved by changing site content.

+100%

Built brand position, which is now considered a trusted source of information and opinions.

Summary

Our journey with this client has been exceptional. Sustainability is one of our values, so working on the design and SEO strategy, which are so closely tied to our mission, was truly rewarding. Despite the challenges awaiting us at every step, we were able to achieve a 10x increase in traffic to the client’s website in just 9 months. The project is still ongoing (at the time of writing this case study) and we are aiming even higher!

Zrównoważony rozwój to bardzo przyszłościowa nisza.

Olbrzymie inwestycje takich krajów jak USA, czy Organizacji jak EU w zielone rozwiązania oraz znaczący wzrost świadomości społeczeństw nie są bez wpływu na zachowania konsumentów. Dzięki takim projektom jak opisany w tym case study zmieniamy świat na lepsze.

Raf Chomsky

CEO NON.agency i promotor zrównoważonego rozwoju

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