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94% increase in conversions with Google Ads for BeMedia
Marketing

94% increase in conversions with Google Ads for BeMedia

October 28, 2025
More conversions with the same advertising budget - discover how we optimized Google Ads campaigns for a marketing agency.
+94%
Increase in primary conversions (forms and phone calls) within 3 months.
+100.84%
Improvement in campaign conversion rate.
Worth Knowing
Google Ads campaigns require continuous optimization
Even if your campaigns are already running, regular audits and optimization can significantly improve results. In BeMedia's case, organizing the campaign structure and precise conversion tracking brought nearly triple the efficiency.

What industry does the client operate in, and what problem did we solve?

BeMedia is a marketing agency offering comprehensive digital marketing services. The client was already running Google Ads campaigns but wasn't achieving satisfactory results with the current budget.
Despite regular advertising spending, the number of conversions didn't meet business expectations. We needed to find a way to increase campaign effectiveness without raising the budget.

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Discuss your business goals, needs, and resources.
Explain how we work and share insights about your market of interest.
Set up a plan presentation of your first month's strategy.
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Challenges

Challenges

The main challenge was optimizing existing campaigns while maintaining the same advertising budget. We needed to identify weak points in the account structure and the way results were measured.
The client was open to changes and trusted our experience, which significantly facilitated implementing optimizations and testing new solutions.
Our Process

Process

Step-by-Step Actions
We began with a detailed analysis of the existing Google Ads account, and quickly identified several key areas requiring improvement-from campaign structure to ad copy to conversion measurement methods. Our efforts focused on three main pillars: technical campaign optimization, improving user experience, and precise tracking of all conversions.
1
Campaign Restructuring
We organized the Google Ads campaign structure, creating logical ad groups corresponding to specific services. At this stage, it was essential to add new, precisely selected keywords that better matched the intentions of users searching for marketing services.
2
Keyword Research and Exclusions
First, conducted thorough keyword research and identified phrases inconsistent with the services offered. Then, we excluded these terms so that the advertising budget would only be directed toward potential clients interested in BeMedia's services.
3
Ad Copy Optimization
We improved ad content to be more persuasive and better respond to user needs. The result was a significant increase in click-through rate (CTR) of 4.7%.
4
Call-Generating Ads
We implemented ads generating direct phone calls. This is especially important in the service industry, where clients often prefer quick phone contact over filling out forms.
5
Conversion Tracking Configuration
We revised the conversion measurement method. Previously, secondary actions (such as visiting the contact page or clicking a phone number) were treated the same as form submissions. We also changed this setting to precisely measure actual business conversions. After that, we configured measurement of phone calls from ads - these conversions weren't being monitored at all previously, which gave an incomplete picture of campaign effectiveness.
Results

Our Results

In the period of July-September 2025, we achieved 132 primary conversions (contact forms and phone calls). That's 94% more than in the same period of the previous year—with advertising spending 3.5% lower.
The conversion rate improved by over 100%, meaning we generated twice as many inquiries from the same traffic to the site. At the same time, the cost per conversion dropped by over 26%, significantly improving campaign ROI. The CTR increase of 4.7% confirmed that our ads better attract attention and respond to potential clients' needs.

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Schedule a call!

Effects

Effects of Our Work

Comprehensive optimization of Google Ads campaigns for BeMedia brought spectacular results. Nearly doubling the number of conversions while simultaneously reducing costs confirms that effective campaign management requires not only an appropriate budget, but above all strategy, and continuous optimization.
+100.84%
Improvement in campaign conversion rate.
+94%
Increase in primary conversions (forms and phone calls) within 3 months.
-26.24%
Reduction in cost per conversion.
+4.7%
Increase in CTR (click-through rate) of ads.
Summary

Summary

This project demonstrates how much can be gained through professional optimization of Google Ads campaigns—even those that are already running. Organizing structure, precise conversion measurement, and UX improvements can bring spectacular results without increasing the budget.

The key to success was detailed analysis of the existing account, identification of weak points, and systematic implementation of improvements. The client’s openness to changes, and trust in our experience allowed for quick testing and implementation of the most effective solutions.

Are you running Google Ads campaigns and want to improve their effectiveness? Let’s talk about how we can help you achieve better results with your current or even lower advertising budget.