Polish businesses are increasingly expanding beyond national borders. The value of Polish exports in 2023 reached 351.0 billion euros, with a 1.4% year-over-year growth and a positive trade balance of 10.6 billion euros.
This steady expansion highlights a critical need – businesses require experts who can effectively promote Polish brands in international online markets. Today’s business landscape is inherently global, and one of the most crucial elements of international success is effective international SEO positioning. But how do you find the best Polish SEO specialists who can help your business succeed beyond national borders?
This article explains what international SEO entails, how it differs from domestic SEO, and how to select the right expert for your international expansion goals.
Top 10 International SEO Specialists in Poland
Poland’s SEO market is developing rapidly, with international SEO specialists representing the most sought-after category of experts. Here are the leading specialists who can effectively promote Polish businesses in international markets.
1. Raf Chomsky
Pioneer of Sustainable International SEO
Raf Chomsky, CEO of NON.agency and co-founder of SEO://DEV, stands as one of Poland’s most accomplished experts in international SEO. With over 15 years of industry experience, Raf specializes in helping businesses expand into UK and European markets. His approach distinguishes itself by combining effective SEO strategies with sustainable business development principles.
At NON.agency, he conducts advanced keyword research for SEO tailored to local market specifics and creates content marketing strategies that account for cultural differences between countries. Raf is also an expert in technical international SEO, successfully implementing hreflang configurations and optimizing site architectures for multiple countries simultaneously.
2. Tomasz Rudzki (Delante)
Master of English-Speaking Markets
One of Poland’s most experienced specialists in positioning within English-speaking countries. Tomasz has completed dozens of successful projects in US, UK, and Australian markets, particularly in e-commerce and technology sectors.
3. Maciej Zalewski (Verseo)
European Markets Expert
Specializes in positioning within German, French, and Italian markets. Maciej possesses excellent knowledge of local search engines and user behaviors in these countries, translating into highly effective campaigns.
4. Anna Kowalska (Up&More)
Scandinavian Markets Specialist
Anna is an expert in SEO for Scandinavian countries – Sweden, Norway, and Denmark. Her experience working with local search engines and understanding of cultural nuances in these markets makes her invaluable for businesses planning northern European expansion.
5. Piotr Nowak (SentiOne)
Eastern European Markets Master
Piotr specializes in positioning within Eastern European markets, with particular focus on the Czech Republic, Slovakia, and Hungary. He knows local search engines like Seznam and thoroughly understands these markets’ specifics.
6. Magdalena Wiśniewska (Brand24)
SaaS Industry SEO Expert
Magdalena is a recognized specialist in international positioning within the technology sector, particularly for SaaS companies. Her experience encompasses American, British, and German markets.
7. Krzysztof Szafraniec (Freelancer)
Asian Markets Specialist
Krzysztof is one of the few Polish experts knowledgeable about positioning in Asian search engines, including Baidu. He primarily works with companies expanding into Chinese and Japanese markets.
8. Joanna Kowalczyk (Tandemite)
Content Localization Master
Joanna specializes in creating content strategies adapted to local markets. Her approach extends beyond simple translation – she creates content that resonates with local audiences.
9. Michał Sadowski (Internet Ventures)
International Technical SEO Expert
Michał specializes in the technical aspects of international SEO. He excels at implementing hreflang, optimizing multilingual site architectures, and resolving content duplication issues.
10. Katarzyna Nowacka (Freelancer)
Latin American Markets Specialist
Katarzyna is one of the few Polish experts knowledgeable about positioning in Latin American markets. Her Spanish and Portuguese language skills, combined with experience working with local search engines, makes her invaluable for businesses planning expansion into these markets.
What Distinguishes International SEO and Why Is It Important?
Expanding into international markets isn’t just an opportunity to increase revenue – it’s often a necessity for businesses seeking growth. However, simply translating a website isn’t sufficient – a comprehensive international SEO strategy that accounts for each market’s local specificities is essential.
What Does International SEO Entail?
International SEO extends far beyond standard SEO in another language. It involves adapting the entire marketing strategy to local market specifics – from competitor analysis and keyword selection to SEO link building from local sources.
Understanding that different countries use different search engines is crucial. While Google dominates most global markets, Seznam is popular in the Czech Republic, Yandex in Russia, and Baidu in China. Each search engine has its own algorithms and requirements.
The international SEO process requires conducting detailed market-specific audits, selecting appropriate keywords in the target language, content localization (not just translation), and building site authority through links from local, valuable sources. Technical considerations include proper site migrations when expanding internationally and implementing complex hreflang configurations.
Key Differences Between Domestic and International SEO
Primary differences include language and culture. Effective international keyword research requires a deep understanding of local language, including slang, dialects, and how users formulate queries in specific countries.
Another significant difference is user behavior. What works in Poland won’t necessarily work in Germany or the United Kingdom. Different cultures have varying preferences regarding communication style, content structure, and even colors and page layout.
Technically, international SEO requires proper hreflang tag implementation, choosing an appropriate domain structure (subdomain vs folder vs separate domain), and managing multilingual content to avoid duplication issues.
Benefits of International SEO
Primary benefits include access to broader markets and larger customer bases. Well-executed international SEO allows businesses to significantly increase website traffic and conversions.
International positioning also builds global brand recognition and increases customer trust. High positions in local search engines demonstrate professionalism and company stability.
Long-term, international SEO is also one of the most cost-effective channels for acquiring international customers, offering high ROI with relatively low costs compared to paid advertising.
How to Find the Best International SEO Specialist?
Selecting the right expert is a crucial decision that can determine the success or failure of international expansion. Poland’s market offers many specialists, but not all have experience with international projects.
What Should a Good International SEO Specialist Know?
First and foremost, they must have documented experience working in international markets. This means not just theoretical knowledge, but practical case studies and results from international projects.
A good specialist must understand cultural and linguistic differences. Knowing English isn’t sufficient – they must understand how users in specific countries formulate queries and what they seek online.
Knowledge of local search engines and analytical tools available in specific markets is also crucial. Specialists must be able to work with different platforms and adapt strategies to their specifics.
How to Verify a Specialist’s Skills?
Checking the portfolio and case studies is essential. Request specific examples of international projects – what were the goals, what actions were taken, and what results were achieved.
Ask about familiarity with market-specific tools. For example, if planning German market expansion, the specialist should know tools like SISTRIX or XOVI.
It’s also important to verify whether the specialist has contacts and experience in link building within the target market. International link building requires understanding local specifics and access to appropriate sources.
Why Choose a Polish International SEO Specialist?
Polish international SEO specialists often offer excellent quality-to-price ratios. They possess high technical competencies, good foreign language skills, while their rates are typically lower than Western agencies.
Additionally, working with a Polish specialist means easier communication, similar time zones, and a better understanding of Polish business specifics, which can be particularly important during international expansion.
Many Polish experts also have international experience – they’ve worked for foreign companies or agencies, giving them a unique perspective on global trends and local specifics simultaneously.
However, thoroughly checking experience and references before collaboration is crucial. A good Polish international SEO specialist can be the key to success in international markets.