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SEO For E-commerce

Ecommerce SEO That Actually Moves the Revenue Needle

Most store owners obsess over the perfect checkout flow and pristine product photography. Meanwhile, their competitors with mediocre products and terrible design are crushing them in search results. Why? Because they figured out something crucial - in ecommerce, visibility beats perfection every single time.

The numbers don't lie. Less than 1% of searchers bother clicking to page two of Google.If your products aren't showing up on that first page, you're invisible to 99% of people actively looking to buy what you sell.

Why Most Ecommerce SEO Fails Spectacularly

We've audited hundreds of online stores, and the pattern is always the same. Store owners throw everything at the wall hoping something sticks. They stuff keywords into product titles, install every SEO plugin they can find, and wonder why their rankings are stuck in digital purgatory. The problem isn't that they're lazy or stupid. It's that they're treating ecommerce SEO like it's a blog from 2010.
Ecommerce Breaks All the Normal SEO Rules
Your online is a complex beast with thousands of pages, constantly changing inventory, and technical challenges that would make a regular SEO consultant run for the hills. Product variants create duplicate content nightmares. Category filters spawn endless URL variations that confuse search engines. Seasonal inventory changes mean your best-performing pages might disappear for months at a time. Most SEO agencies don't get this. They apply the same tired strategies they use for law firms and plumbers. The result? Technical disasters that Google can barely crawl, let alone rank.
Thinking Small When You Should Be Thinking in Systems
Here's what typically happens: a store owner decides to "do some SEO." They optimize a few product pages, maybe write some meta descriptions, install Schema markup, then sit back and wait for the magic to happen. Three months later, nothing's changed. Rankings are flat, traffic is stagnant, and they're convinced SEO is snake oil. The real issue? They're playing checkers while successful stores are playing chess. Real ecommerce SEO isn't about tweaking individual pages - it's about building an entire ecosystem where every piece supports the others.
Ignoring How People Actually Shop Online
Most stores optimize for the wrong searches entirely. They focus on bottom-funnel keywords like "buy running shoes cheap" while completely ignoring the 80% of the customer journey that happens before someone's ready to purchase. Stores that dominate search results understand this psychology. They don't just wait for customers to find them - they guide them through the entire decision-making process.

Think of it as the ultimate content toolkit - incredibly flexible and powerful. We help you leverage that flexibility to build stores that Google rewards for valuable, engaging content.

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For those who want a store that looks stunning and ranks beautifully. We merge gorgeous design with solid SEO fundamentals.

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Built for the demanding, perfect for organizing even the most complex product catalogs. Ideal when your business has unique requirements that standard platforms can't handle.

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User-friendly and popular, but it has its limitations. We'll show you how to push Shopify to its limits - and trust us, those limits are higher than most people think.

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The dream team: WordPress flexibility meets e-commerce functionality. We tackle those pesky product duplicate issues and turn your store into a ranking powerhouse.

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The heavy-duty solution for serious businesses. If you're managing thousands of products with enterprise needs, Magento with our optimization becomes your secret weapon.

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Poland's homegrown platform that truly understands local market dynamics. It has some hidden SEO gems that, when configured right, can make a real difference in your rankings.

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Beautiful templates and an intuitive interface, but SEO requires a strategic touch. We show you how to maintain that elegance while getting found by customers.

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The go-to platform for Polish entrepreneurs handling both B2B and B2C operations. We help you manage complex catalogs while staying visible where it matters.

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European reliability with a French flair for e-commerce. Solid SEO foundations that work beautifully for building an international presence.

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Enterprise-grade e-commerce for ambitious projects. Offers genuinely advanced SEO capabilities that, in the right hands, can work wonders.

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The future of e-commerce for tech-forward visionaries. Decoupled frontends and backends need specialized handling, but the results can be game-changing.

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Lightning-fast responsive sites that perform beautifully on any device. If mobile-first is your strategy, DUDA with our optimization is a perfect match.

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For brands that sell through storytelling. Combines enterprise-level publishing with commerce capabilities - perfect for brands building communities around their products.

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Unsure Where to Begin?
Let's Chat!

Every good partnership begins with a conversation. Schedule a free consultation where we will:
Discuss your business goals, needs, and resources.
Explain how we work and share insights about your market of interest.
Set up a plan presentation of your first month's strategy.

How We Build Ecommerce SEO That Actually Works

Everything starts with technical foundations that can handle the unique demands of ecommerce. We build URL structures that make sense to both customers and search engines. Most importantly, we design your site architecture so search engines spend their time on pages that make you money, not administrative pages that waste crawl budget. Our keyword research goes way deeper than typical "find high-volume keywords" approaches. We map out your customers' entire journey - from problem awareness to post-purchase support. We also develop content strategies that actually serve your business goals.
Every buying guide, comparison article, or tutorial has one job: move qualified prospects closer to a purchase decision.

Going Global? Ecommerce SEO Gets Complicated Fast

International expansion sounds exciting until you realize every country has different search behaviors, shopping preferences, and technical requirements. Our international SEO expertise means we won't let you make expensive mistakes like direct-translating your US content for German customers (spoiler alert: it doesn't work). We handle the technical complexity - hreflang implementation, currency considerations, and local payment method integration. But more importantly, we understand how to build authority in new markets through strategic link building with local publishers and influencers. 
Each market requires its own approach. What works in the UK might flop in Japan. What converts in Germany might confuse customers in Brazil.

What Separates Winning Stores From Everyone Else

After working with stores doing everything from $10K to $10M annually, we've identified the patterns that separate leaders from followers.

They Organize Products Around Customer Problems, Not Internal Convenience

Most stores structure their navigation like their warehouse - by brand, category, or whatever makes sense to the business owner.

Smart stores flip this completely. Instead of "Men's Footwear," they create categories like "Shoes for Standing All Day" or "Formal Shoes Under $200." Instead of "Kitchen Appliances," they go with "Small Space Cooking" or "Meal Prep Essentials."

Google loves this approach because it matches how people actually search. More importantly, customers love it because they find solutions, not just products.

The Content Strategy That Actually Connects to Revenue

The best ecommerce stores don't treat content marketing as a separate department. Every blog post, buying guide, and comparison article strategically funnels readers toward specific products.

They're not just creating content to "build authority" (whatever that means). They're creating profit paths disguised as helpful information.

Technical Optimization That Goes Beyond Plugins

Successful stores don't rely on one-size-fits-all SEO plugins. They implement ecommerce-specific solutions: advanced product markup, intelligent handling of variants and out-of-stock items, optimization for voice search and mobile shopping.

They understand that technical SEO for ecommerce is fundamentally different from technical SEO for content sites.

Why Our Ecommerce SEO Delivers Consistently Better Results

We Actually Understand Ecommerce

We're not general SEO consultants who occasionally work on stores. Ecommerce is what we do. We understand inventory management, conversion optimization, customer lifetime value, seasonal fluctuations - all the business realities that impact how SEO should work for your store.

Revenue Focus, With No Vanity Metrics

Most agencies celebrate traffic increases and ranking improvements. We celebrate revenue increases and profit margin improvements. Every recommendation we make gets filtered through one question: "Will this help the store make more money?"

Full Ecosystem Integration

Our SEO strategies work hand-in-hand with your existing tools - analytics platforms, email marketing, customer service systems, inventory management. We build solutions that make your entire operation more effective, not just your search rankings.

Successful SEO for Every E-commerce Platform

No matter what powers your store, we'll find ways to make Google love it more. Every platform has its strengths and quirks - we know how to work with both.

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30%
This is by how much companies that operate in the US grow with our support.
40%
This is how much growth is experienced by companies we help operate in the UK.
?
What kind of growth will we achieve for your company?
We will prepare solutions tailored to your company's needs, market realities, and niche.

What Our Clients Say About Us?

We Appreciate Their Approach
NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.
Chris S.
Business Owner
Creatively identify opportunities
After learning about NoN Agency's capabilities and commitment, we decided to work together. They got to know our company with surprising insight, so the content they create is definitely at an expert level. They don't limit themselves to performing established tasks, but creatively identify opportunities and generate ideas for the development of our site. They also offer great contact!
Aleksandra Duło
Marketing Manager, EmailLabs
I Am Very Satisfied With the Services
For most of the year, NON.agency managed two full-time writers who wrote new content and rewrote old articles. The link building team strategically built links from high-reputation sites. I really like the Progress Tracker dashboard, which allows me to see progress in real time. It's a great way to communicate with the whole team.
Blake Mitchell
SEO Consultant
Their services don't end with link building
They [...] immediately created a content and backlink plan that has proven to be very effective in achieving what we needed right from the start. If they don't know the answer to a question, they will come back to you after analysis and provide a thorough explanation or alternative solution.
Miłosz Nowakowski
Director of Sales at Brandly360
They delivered everything on time
We have several clients for whom we wanted to provide link building, so we needed a strict number of links per month from NoN Agency. Communication was quick and easy, and implementation was always on time and as agreed upon
Benas Leonavicius
SEO Project Manager, Meros Media
A Truly NON-Agency Experience!
I wholeheartedly recommend working with Radek and Rafał. The NON.agency name perfectly reflects their unique, out-of-the-box approach. Their vast experience in international SEO, which requires both broad theoretical and practical knowledge, is impressive. The direct contact, quick responses, and full commitment to every project make collaborating with them a great pleasure. A well-deserved 10/10!
Olga Zarr
SEO Consultant
Professional Global SEO Approach
NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!
Lukasz Zaborski
SEO/SEM expert
Highly recommended
We worked with non.agency on a link building campaign for a new website in the area of personal development. We wanted one of the sites to rank high in search results in the United States. The team provided high-quality links from relevant websites and anchor texts. Their communication style is friendly but professional and always proactive [...]. The site we wanted to improve climbed to position #3 a few days after the campaign ended. Highly recommended.
George Chasiotis
Founder of Minuttia