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Increase in visibility by 1200% in 5 months in Slovakia and Romania

Our client wanted to open his business to candidates from Romania and Slovakia - he wanted a steady flow of them. Faced with zero visibility in these markets, an unoptimized website and a complex domain migration plan, this task required a lot of work. See how we turned this situation around in 5 months!

+598%

Increase in keyword visibility from 3 to an impressive 241.

+1200%

Improved site visibility in the Slovak and Romanian markets by 1200%.

Worth knowing

Expansion into Slovakia and Romania

These markets have the advantage of lower operating costs in this niche, less saturation than in popular outsourcing majors, and access to many technical school graduates.

What industry is the client in and what problem did we solve?

Our client owns a Finnish company that provides recruitment solutions. Its main goal is to connect potential employees with Finnish organizations.

In Finland, the company already has a reputation as a trusted partner for companies expanding or relocating to the country. However, despite its local success, the client faced obstacles when entering the Romanian and Slovakian markets. The main difficulty was virtually zero visibility in those countries.

Challenges

The client set a rather unusual goal. Instead of the standard goals of increasing sales or website traffic, our task was to attract and increase the number of potential employees from Romania and Slovakia. This required a tailored SEO strategy targeting the labor and education sectors.

Initially, the client's site had minimal keyword visibility - it ranked for only three keywords, a very poor result. Moreover, the project's time constraints posed a serious challenge. Achieving meaningful SEO results usually takes time. The process involves thorough research, planning, execution, monitoring and optimization based on the results. Meanwhile, this project required quick execution, and the client wanted to see a significant increase in online visibility and application flow in just five months.

Process

Step-by-step actions

We started our cooperation on May 1, 2023 and ended on December 1, 2023. The most important tasks were optimizing the site, building visibility in target markets and migrating the domain.

The first step was a detailed audit of the site and a competitive analysis for the Slovak and Romanian markets. This way, we knew how the client compared to the competition and what could hinder the best possible position.

SEO audit and technical optimization

We conducted a comprehensive SEO technical audit of the client's site. We identified technical issues, highlighted the site's optimization needs and made strategic recommendations to improve its performance. The audit established a roadmap for all subsequent strategies.

In-depth analysis of markets

We conducted a detailed market analysis for Slovakia and Romania and explored opportunities and challenges in these markets. This research also helped us understand local language nuances and employment trends specific to these countries.

Keyword research

We conducted a detailed keyword analysis and identified targeted keywords with high traffic from Slovakia and Romania. As a result, we knew what job seekers were looking for and implemented this knowledge into our content strategy. We opted for a perfect mix of ToFu and MoFu keywords - words that potential candidates would likely be looking for.

Link Building Strategy and Content Plan

We developed a comprehensive link-building strategy that involved building high-quality links from relevant sources. We built a precise Content Plan that was engaging yet educational. The goal was to increase the authority of the client's site.

Migration

The client wanted to keep the existing domain during the migration, so our plan focused on maintaining the already achieved position. The process was complicated. It included thorough URL mapping and re-auditing after the migration, and the last step was to work on indexing the site. We were helped by working in the PDCA (Plan-Do-Check-Act) method, which involves cyclical process improvement

Results

Our results

We achieved the client's main business goal of a steady flow of applications. We increased the overall visibility of the site by 1200% in Romania and Slovakia. Keyword visibility grew by more than 598%. Meanwhile, the migration from the old domain went without any problems.

Throughout the project, we produced more than 80 high-quality pieces of content in English, Slovak and Romanian. We distributed them to relevant local sites to further expand our reach - and build high authority links. Using carefully selected content and strategically placed CTAs on these pages, we improved the number of submissions. Daily clicks on the site increased from 50 to more than 600.

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A podcast for all people curious about the world.

4,3%

ICT specialists

They account for 4.3% of the EU labor force. In Slovakia it is 4.2% and in Romania 2.4% (2020, Eurostat).

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Increase in SaaS website traffic by 141%

Results

The effects of our work

The client became an authority in the job market, allowing him to achieve his business goals. Effective link building campaigns, content optimized for keywords and audience needs, technical SEO modifications improved brand visibility.

+1200%

Improved site visibility in the Slovak and Romanian markets by 1200%.

+598%

Increase in keyword visibility from 3 to an impressive 241.

+600%

An increase in the daily number of clicks from just 50 to more than 600.

+80

Published high-quality content in English, Slovak and Romanian.

Summary

We can confidently say that the client's expansion into Slovakia and Romania was a great success.

A successful SEO strategy helped the client fill a gap in its business by expanding its reach into Romania and Slovakia. Our expertise translated into achieving their goals: increased visibility and a steady flow of job candidates.

Do you operate in a similar niche or want to enter a new market? Let's talk about how we can make the most of your online presence.