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Case study
From 3,000 to 11,000 unique users in 4 months

E-commerce
B2B e-commerce

From 3,000 to 11,000 unique users in 4 months

A company that sells professional cleaning tools approached us to help migrate its website and build its visibility in the US. Working on this project was a challenge, but the client's willingness to cooperate made it a rewarding experience.
+400%
More keywords in TOP 3 positions in search results.
+226%
Increasing the number of unique users from 3,000 to more than 11,000.
This is what you should know about e-commerce in the US
American consumers prefer express delivery.
Ideally, a shipment ordered online should arrive the same day or within a few hours.

What industry is the client in and what problem did we solve?

A client with an e-commerce company specializing in selling high-quality professional cleaning tools was struggling with low traffic and fierce competition in the US.
Despite a strong product line, the store's online visibility was minimal, attracting just 3,000 unique users per month.
Challenges

Challenges

Our client was operating in a very niche market. Competing with e-commerce giants like Amazon taking over search results was a real challenge.
The migration and redirects were to ensure a smooth transition to the new Shopify template without losing SEO value. The small initial link portfolio required us to implement Digital PR activities to improve the backlink profile and domain authority. The next call was to provide high standard sales-oriented informational content.
Process

Step-by-step actions

We started with the technical section (website migration) and then moved on to basic SEO activities: content creation and link acquisition.
The client's support and willingness to take an active part in the project made it go much smoother. Together we were able to carry out a sizable site redesign in just a few months!
1
Technical optimizations and migration
The first month began with migrating the site to Shopify. This involved moving all existing content while taking care of SEO. We developed an initial SEO strategy, analyzed the competition, and determined link and content requirements.
2
Link Building
We conducted a thorough keyword analysis to identify phrases that could generate significant organic traffic. The next steps were to implement a link-building strategy focused on developing the client's authority in the niche.
3
Customer support
We provided specialized advice on content creation and SEO strategy development, including Standard Operating Procedures (SOPs) prepared specifically for the client.
4
Create content and educate the customer
We created and optimized content aimed at capturing key keywords, laying a solid foundation for SEO development. We educated the client on how to create content designed for the stages of the sales funnel (MoFu and BoFu).
5
Results

Our results

This project was on our priority list - we started with a very technical section (website migration) and then moved on to basic SEO activities: content creation and link acquisition.
Within 6 months, the site had not 3,000, but 11,000 unique visitors! Keyword research and refinement of content creation strategies improved the site's visibility. The number of keywords for which the site appeared in the TOP 3 in Google search results grew 4 times. And the link building strategy yielded a 140% increase in backlinks.
Invites Rafal Chomsky
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67%
Shopping via smartphone
Take care of the mobile version of the site, because in US e-commerce most orders are made via smartphones.
Read the case study
Increasing sales in the US
Results

The effects of our work

In just 6 months, we generated a significant increase in traffic, better search engine result positions for many keywords and increased our client's revenue.
+226%
Increasing the number of unique users from 3,000 to more than 11,000.
+400%
More keywords in TOP 3 positions in search results.
+50%
More valid product listings displayed in Google results
+140%
Backlinks (backlinks) built organically.
Summary

Summary

What has contributed to this success? First and foremost, an approach that is 100% customized, a strong partnership with the client and making further improvements throughout the project.

This collaboration definitely shows the potential of SEO. At the same time, it emphasizes the importance of content and link building in gaining valuable traffic and visibility for the site.